Best Merch For Festival Season 2023

With Coachella coming back after a 2 year hiatus due to Covid-19, other festivals are following suit - as a brand you may be thinking about what the best merch is for festivals in 2022. Festival merch is unique in the sense that in order to be successful, it should be a product that can be used during the event or have a limited-edition feature.

How To Make Great Merch

Band merch for festivals can be tricky because people expect to see new merch made specifically for the festival. Many artists will design specifically for their events with new artwork and only available at the event.

Band Merch That Is Useful

Creating merch that can be used during the event is a great way to incentivize event goers to make a purchase. Useful items such as bags, blanket, or sweatshirts (depending on the weather).

Keep it simple. It’s easy to get carried away on a merch stall at your own show, but at festivals, there are too many other bands and musicians to keep people’s attention for long.

Know Your Market

As always, it helps to look at some data. According to studies, merch spend varies quite significantly depending on a festival’s predominating genre. ‘Alternative’ events have the highest spend, followed by rock and metal. Attendees of EDM and indie festivals tend to spend much less.

However, rock and metal festivalgoers buy disproportionately more merch that carries branding for a specific artist or festival.

Be Prepared

get your merch well prepared, choose one or two designs, and make sure your booth is presented in a way that is inviting and easy for the eye to scan. Selling custom band merch that is specific to your fans is key. Alongside creating and performing music, your store can become an extra stream of income.

Having a physical product on-site is necessary, however, giving the eventgoer the ability to order the merch to then be sent to their mailing address is an even better option! especially if you’ve run out of product - this could be a good way to reduce cost and prevent overstock.

Pro Tip: The best way to sell band merch is by partnering with a print-on-demand company. POD is an order fulfillment method where items are printed and shipped to your customers as soon as an order is made.

Read more about The Benefits of Merch Fulfillment Services

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Best Festival Merch

The best merch for festivals is novelty items that cannot be obtained online. Limited edition products are also a good way to promote sales at events and give your fans something to look forward to.

Apparel

Apparel such as t-shirts, hoodies, and hats are essentials for any merch booth. Apparel is also the most cost-effective item that can be sold for a good profit.

Check Out More Than Merch: Why Band T-Shirts are so Important

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Bags

Bags are the best festival merch because they are useful to carrying around water bottles and other personal items, this is the reason why they’re so popular at big events. Tote bags and backpacks are the most common types of bags, but with the 90’s coming back in style, fanny packs or cross body bags could be a great alternative and set you apart from other merch booths.

Custom Live Embroidery

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Pro Tip: Backpacks, tote bags, and fanny packs can also be personalized on-site by adding live embroidery or screen printing at the event.

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Dolly Parton puzzle ($40)

Accessories

Get creative! Some artists have come up with great accessories that speak directly to their fans. Megan Thee Stallion nail tattoos and Dolly Parton puzzles are a great example for out-of-the-box merch that resonates with their fan base. Don’t shy away from non-traditional merch as this could really be the thing that pushes your sales the most.

Author: Irene Floridia - Content Creator

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5 Influencer Merch Ideas To Help Launch Your Store

As an influencer you’re constantly selling other brands’ products, however, when it comes to selling yourself, we think there is a lot of missed opportunities; especially when you have a large following that is active in engaging with your content. So how do you get started? We’ll take you through some ideas to help you launch your own merch store.

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Why Do Influencers Need Merch?

Merch is a great way to earn money without damaging your image. While major brands are always looking for influencers with a large and dedicated following, it's likely that you will only have so many opportunities to partner with them on sponsored posts or ads. With merch, however, you have another five or ten ways to earn money without ever having to discuss any subject matter that may not resonate with your audience. If you're considering expanding your earnings as an influencer, this could be the perfect solution.

But merch isn't just another way to make extra money—it's also a great way to get additional exposure on social media. Influencers who create and sell their own products can use their channels to promote them in new and interesting ways.

For example, they might post pictures of themselves wearing the product in various locations around the world; they might even host giveaways for fans who purchase it! And when influencers take advantage of opportunities like this one (which is often given away at conferences), it results in lots more likes and comments on Instagram. In fact, some studies show that each new product sold through social media gets its creator about $5 worth of free advertising—not bad considering they don't even have spend any money upfront!

Check Out The State of Influencer Marketing 2022: Benchmark Report

Brand Awareness

While influencer merchandise is a product, it’s also a conversation starter. As an influencer, you can use your commercial products to connect with your audience and share who you are outside of the confines of social media.

For example, you can use the notes section on your Shopify store to chat directly with customers and offer them inside information about the brand. Similarly, fans can share their own story by posting pictures of themselves using or wearing your merch.

The result: Influencers have built communities around their unique brands and stories, but their merchandise is more than just another way to audiences to show support. It gives fans the opportunity to interact in meaningful ways outside of the digital world while continuing to build strong connections and leads to loyalty and sales down the line.

Read More 9 Instagram Growth Strategies to Grow Your Following

Loyalty

Here’s a scenario: You post on social media telling your followers all the placed they can buy merch, and it would be nice to see photos of them wearing their new purchases. In addition to getting your followers excited about the products you’re selling, this exercised will get them more involved with you and your brand. These interactions will strengthen your relationship with your audience and lead to more people wanting to buy merch from you down the road.

Read More How Promotional Merch Cultivates Brand Loyalty

Gather User Data

Influencer merch will help you gather vita user data by giving you a crucial contact and payment information. This gives brands opportunities to upsell.

Influencer merch is a relatively new space in e-commerce that allows influencers to create custom products for their followers. These product can be designed and sold directly through the influencer’s social pages and websites, using merch print shops such as Family Industries.

Collecting data can help you determine who your users are and what they want from your brand. Use this information to better target products for your niche audience. It doesn’t matter how much data you collect if you don’t use it properly.

Active Revenue Stream

Merch is a great way to earn money without damaging your image. While major brands are always looking for influencers with a large and dedicated following, it's likely that you will only have so many opportunities to partner with them on sponsored posts or ads. With merch, however, you have another five or ten ways to earn money without ever having to discuss any subject matter that may not resonate with your audience. If you're considering expanding your earnings as an influencer, this could be the perfect solution.

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“Influencer Marketing Industry is set to grow to approximately $16.4 Billion in 2022”

— The State of Influencer Marketing 2022: Benchmark Report

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5 Influencer Merch Ideas

Before you establish a line of merch item, make sure you have a logo, a font, and brand colors established. Some logos may not work with certain items so it’s important you have a good idea of what you want your branding to look like whether it’s your name or your Instagram handle make sure you have the right dimensions and file type.

Check Out MERCH IDEAS FOR STREAMERS AND YOUTUBERS

1. Apparel

Avani 'YOUISBEBE' Tie Dye Sweatpants

Anything that can be worn is a staple in every merch store. T-shirts, and sweatshirts or hoodies are essential and a great way to promote yourself or a project.

To ensure success, it’s best to not only use your name or social medial handle but include some type of graphic, like a logo. If you don’t have a distinctive logo or graphic, we suggest to work with your merch agency or a graphic designer to develop one that best represents you.

Printed sweat pants have now become a popular item for most merch stores in 2022 as well as sweat shorts with the same graphics. You can have sweats screen printed with your logo and other designs. Be creative!

2. Hats

Middle Kid logo bucket hat

Once again, hats are a staple for merch stores - however, beanies may sell best during the winter and other hats like bucket hats sell better in the summer.

Seasonality is something you should consider with merch that is wearable. This way, if you plan accordingly you’re always ahead and you avoid overstock of certain items.

3. Bags & Backpacks

Jake Paul Backpack

Bags not only serve a purpose, but can be the best canvas for your logo and other branding attributes. The possibilities of what you can print on a bag such as a tote bag or backpack provides an opportunity to get very creative.

Using a lot of colors and fun graphics is recommended, you want to have your bag stand out.

4. Tech / Lifestyle

Addison Ray iPhone Case

Phone cases are affordable merch items and one of the most popular items among the Gen Z audience. If your demographics fall within the ages of 14 through 25, a phone case is a great option.

Tech accessories are also less hassle to sell as there are no sizing requirements and returns tend to be low for items like this.

5. Accessories

Dude Perfect Official Basketball V2

As a content creator, it’s important to have a merch item that directly speaks to your audience and correlates with the type of content you are creating.

For example, if you’re a fitness influencer, a cool yoga mat or stretch bands with your logo would be ideal. Sport merch items such as balls are good if you’re a sports content creator.

Lifestyle creators have a bigger list of merch items to choose from especially when it comes to accessories. For lifestyle brands you can go anywhere from drinkware to loungewear, making it easier to build a solid merch line that covers all aspects of everyday life.

Author: Irene Floridia - Content Creator

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Looking for The Best Influencer Merch printer?

send us an e-mail at quotes@familyindustriesla.com, or give us a call at 323.227.1547 and we'd be happy to help.

Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.

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Best Summer Promo Merch & Giveaways [2022]

With festival season kicking off, the summer is right around the corner. Summer is the busiest time for most brands and businesses as the sunshine brings people out and it’s the best time for branded merch and merch giveaways. Your merch should coincide with the season, so we will take you through the most popular merch items for summer.

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Best Summer Swag Ideas

Summer swag should be fun, colorful, and useful for that specific event or festival. Creating a design that is specific to the event is the best way to get your started on the merch printing process.

Check Out What is Brand Merchandising

Bucket Hats

The 90’s are officially back! The bucket hat is an iconic apparel accessory that has made it’s way back into popular fashion. Hats are a great canvas for custom designs that can be either embroidered or printed on, or you can even use a stamp and patches.

Tote Bags

Bags are the basic merch to have at events, especially if it’s an event with a lot of different vendors. One way to step up your game and compete with other booths, offer a customized option with an on-site screen printing option with various designs or a DTG station with a way for the event goer to pick and choose the graphics for the bag.

Check Out 5 Reasons Why Custom Tote Bags Are Awesome Promotional Products

Can Coolers

A can cooler is the modern day koozie and they are especially a good merch item because they make a great canvas for your branding!

This item is a step up from the traditional koozie and will last for summer after summer, being used at sporting events or lazing by a swimming pool, so it’s perfectly versatile too.

Depending on the event, it may be the best merch item if there will be alcoholic drinks such as beer, and seltzers. There are a few different size can coolers, make sure you get the best size for the event.

Towels & Blankets

Towels and blankets are another example of great useful merch that is best for festivals or pool parties. Blankets and towels make a great surface for branding and allow for a more creative design to be executed as oppose to smaller items. Additionally, it can be very useful at the right event - Always be strategic about the type of merch you produce according to the event.

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How To Make Fun

Promo Merch

Don’t be afraid to change things up and get more creative with your setup and your merch. Live event customizations can be a great way to involve event goers in the printing process and allow for a more interesting experience.

Check Out Custom Merchandise – The Perfect Branding Opportunity

Live T-Shirt Printing

Live screen printing is a great example of a fun way to present your merch, especially if it includes apparel. Merch agencies such as Family Industries can make this process stress-free by providing the equipment, materials, and staff to execute the best prints.

Live Embroidery

On-Site event embroidery is typically done with accessories such as hats, bags, and bandanas. Integrating a customization option can set you apart as a vendor in a busy festival where it’s highly likely that other booths will have similar accessory options.

Embroidery can also be extra specially because you’re able to embroidery names and initials, which can be great for people looking to purchase something as a gift or souvenir.

Decorations & Prize Wheels

Make your booth interesting by dressing it up to attract eyes, especially at a crowded festival. In addition, using games such as a prize wheel can also bring more interest in what you are offering.

Take into consideration the theme of the event or other characteristics of the demographic attending the event.

Customizing Tips

1. You don’t want to pick out great swag and then blow it with your branding customization. No matter how great the swag, large logos might get it relegated to the back of the closet or, worse, the trash. A less obvious logo may result in the items getting more use and therefore providing more advertising for your brand as a result.
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2. Make sure your logo or slogan art is crisp and professional. Poor quality in this department will cheapen the look of your summer promotional products no matter how expensive and well-made they are.
   

3. Make sure you choose a customizing company who does quality work or you could end up with expensive swag that looks depressingly cheap. Check out our blog with design tips for making stylish swag.

Author: Irene Floridia - Content Creator

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Merch Ideas for Streamers and YouTubers

If you’ve built up a substantial following, the most logical thought is about how you can further explore other avenues for earning money and keep your audience engaged with your content. Most YouTubers and Twitch Streamers now sell merch with their names, logos, or tag-lines. We’ll tell you about all the possible merch that will work specifically with your audience and coincide with your content.

Creative Merch Design

Being creative with your design is the first step. Because anybody can put their name or hashtag on a mug, it’s important to set yourself apart from others by having clear branding that best represents you and what you’re about.

Put your creative ideas to use by creating merch that your subscribers will want to show off and add an income stream to your YouTube influencer earnings to boot!

Professional Design

Once you have a concrete idea of what you are envisioning for your design, hire a designer. By hiring a professional, you are guaranteed that your merch will look good because they will be able to assist you on not only bringing your design to life but advising you on certain design rules to ensure high quality graphics.

Here are a few options on where you can find talented designers within your budget or design style.

• Fiverr: Freelancers posts gigs on Fiverr which you can filter by price, delivery time, and more. By browsing the available gigs you are able to click on and see their previous work. It’s a great place to find designers who can create great merch designs at fair prices.

• Upwork: Another great place to find freelance designers is Upwork. You can simply post your project as a job and designers are able to apply. You then have the choice to hire the best candidate.

• Instagram: Everyone has a profile on Instagram, and this is a great platform to find your favorite designers and reach out directly to ask for their rates. Additionally, collaborating with a designer that has a big following is beneficial.

DIY Design

If your budget does not allow for hiring a designer and you don’t have or know how to use design programs such as illustrator, don’t fret! there are other FREE tools that can help you come up with a kick-ass design.

• Canva: This online tool is great for creating all types of graphics for social media and websites. Additionally, Canva offers a logo design tool that is easy and fast!

• Crello: This tool is also a good option for a more traditional approach to logo design, it is fully loaded with graphics and fonts that can be interchangeable to create your own.

• Choose Us!: At Family Industries, we offer design assistance to all of our customers. We work with clients on bringing their ideas unto a solid print. We not only print your merch, we also create your digital files all in one place.

Causes & Beliefs

A good way to further promote your merch and make a difference is working with a cause that you are passionate about or is somehow tied into your branding. You can donate portions of the profits from each sale, this can boost your merch sales and in turn help others.

Limited Editions

By dropping limited edition items, you are creating a buzz around those products and that incentivizes people to buy your merch knowing not a lot of people will have that same item or piece of clothing. The exclusivity of posseting an item that only a few other people have can drive interest in that product by 50%.

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Popular YouTuber and Streamer Merch

There are many different influencer merch ideas out there. We recommend getting feedback from your subscribers to find the most creative merch ideas for YouTubers and streamers. However, there are also some tried and true products that the best influencer merch stores carry.

Apparel

Clothing such as t-shirts, hoodies, and even socks are the most common merch sold across all platforms. This option can be the most affordable and the best way to get more exposure for your brand, too, since customers will likely wear your merch when they’re hanging out with friends in public.

Bags

Much like apparel, bags such as tote bags and backpacks can be the best way to get exposure and in turn it’s a very useful product for everybody.

Hats & Accessories

Accessories such as hats, bandanas, or even headphones are also good options and low in cost. Smaller items are also cheaper to ship which can allow you to offer your items are a lower price to incentivize people to make the purchase.

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Conclusion

Merch is the best way to capitalize on your popularity as an influencer, streamer or YouTuber and can earn you some extra income at the same time. Merch is also a great addition to your advertising and marketing strategy and can help boost brand awareness and get you more followers. With the merch ideas for YouTubers and streamers we’ve shared here, you have everything you need to start selling your own products!

Author: Irene Floridia - Content Creator

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