If you’ve built up a substantial following, the most logical thought is about how you can further explore other avenues for earning money and keep your audience engaged with your content. Most YouTubers and Twitch Streamers now sell merch with their names, logos, or tag-lines. We’ll tell you about all the possible merch that will work specifically with your audience and coincide with your content.

Creative Merch Design

Being creative with your design is the first step. Because anybody can put their name or hashtag on a mug, it’s important to set yourself apart from others by having clear branding that best represents you and what you’re about.

Put your creative ideas to use by creating merch that your subscribers will want to show off and add an income stream to your YouTube influencer earnings to boot!

Professional Design

Once you have a concrete idea of what you are envisioning for your design, hire a designer. By hiring a professional, you are guaranteed that your merch will look good because they will be able to assist you on not only bringing your design to life but advising you on certain design rules to ensure high quality graphics.

Here are a few options on where you can find talented designers within your budget or design style.

Fiverr: Freelancers posts gigs on Fiverr which you can filter by price, delivery time, and more. By browsing the available gigs you are able to click on and see their previous work. It’s a great place to find designers who can create great merch designs at fair prices.
Upwork: Another great place to find freelance designers is Upwork. You can simply post your project as a job and designers are able to apply. You then have the choice to hire the best candidate.
Instagram: Everyone has a profile on Instagram, and this is a great platform to find your favorite designers and reach out directly to ask for their rates. Additionally, collaborating with a designer that has a big following is beneficial.

DIY Design

If your budget does not allow for hiring a designer and you don’t have or know how to use design programs such as illustrator, don’t fret! there are other FREE tools that can help you come up with a kick-ass design.

Canva: This online tool is great for creating all types of graphics for social media and websites. Additionally, Canva offers a logo design tool that is easy and fast!
Crello: This tool is also a good option for a more traditional approach to logo design, it is fully loaded with graphics and fonts that can be interchangeable to create your own.
Choose Us!: At Family Industries, we offer design assistance to all of our customers. We work with clients on bringing their ideas unto a solid print. We not only print your merch, we also create your digital files all in one place.

Causes & Beliefs

A good way to further promote your merch and make a difference is working with a cause that you are passionate about or is somehow tied into your branding. You can donate portions of the profits from each sale, this can boost your merch sales and in turn help others.

Limited Editions

By dropping limited edition items, you are creating a buzz around those products and that incentivizes people to buy your merch knowing not a lot of people will have that same item or piece of clothing. The exclusivity of posseting an item that only a few other people have can drive interest in that product by 50%.

Popular YouTuber and Streamer Merch

There are many different influencer merch ideas out there. We recommend getting feedback from your subscribers to find the most creative merch ideas for YouTubers and streamers. However, there are also some tried and true products that the best influencer merch stores carry.

Apparel

Clothing such as t-shirts, hoodies, and even socks are the most common merch sold across all platforms. This option can be the most affordable and the best way to get more exposure for your brand, too, since customers will likely wear your merch when they’re hanging out with friends in public.

Bags

Much like apparel, bags such as tote bags and backpacks can be the best way to get exposure and in turn it’s a very useful product for everybody.

Hats & Accessories

Accessories such as hats, bandanas, or even headphones are also good options and low in cost. Smaller items are also cheaper to ship which can allow you to offer your items are a lower price to incentivize people to make the purchase.

Conclusion

Merch is the best way to capitalize on your popularity as an influencer, streamer or YouTuber and can earn you some extra income at the same time. Merch is also a great addition to your advertising and marketing strategy and can help boost brand awareness and get you more followers. With the merch ideas for YouTubers and streamers we’ve shared here, you have everything you need to start selling your own products!

Author: Irene Floridia - Content Creator

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