Merch Ideas for Streamers and YouTubers

If you’ve built up a substantial following, the most logical thought is about how you can further explore other avenues for earning money and keep your audience engaged with your content. Most YouTubers and Twitch Streamers now sell merch with their names, logos, or tag-lines. We’ll tell you about all the possible merch that will work specifically with your audience and coincide with your content.

Creative Merch Design

Being creative with your design is the first step. Because anybody can put their name or hashtag on a mug, it’s important to set yourself apart from others by having clear branding that best represents you and what you’re about.

Put your creative ideas to use by creating merch that your subscribers will want to show off and add an income stream to your YouTube influencer earnings to boot!

Professional Design

Once you have a concrete idea of what you are envisioning for your design, hire a designer. By hiring a professional, you are guaranteed that your merch will look good because they will be able to assist you on not only bringing your design to life but advising you on certain design rules to ensure high quality graphics.

Here are a few options on where you can find talented designers within your budget or design style.

• Fiverr: Freelancers posts gigs on Fiverr which you can filter by price, delivery time, and more. By browsing the available gigs you are able to click on and see their previous work. It’s a great place to find designers who can create great merch designs at fair prices.

• Upwork: Another great place to find freelance designers is Upwork. You can simply post your project as a job and designers are able to apply. You then have the choice to hire the best candidate.

• Instagram: Everyone has a profile on Instagram, and this is a great platform to find your favorite designers and reach out directly to ask for their rates. Additionally, collaborating with a designer that has a big following is beneficial.

DIY Design

If your budget does not allow for hiring a designer and you don’t have or know how to use design programs such as illustrator, don’t fret! there are other FREE tools that can help you come up with a kick-ass design.

• Canva: This online tool is great for creating all types of graphics for social media and websites. Additionally, Canva offers a logo design tool that is easy and fast!

• Crello: This tool is also a good option for a more traditional approach to logo design, it is fully loaded with graphics and fonts that can be interchangeable to create your own.

• Choose Us!: At Family Industries, we offer design assistance to all of our customers. We work with clients on bringing their ideas unto a solid print. We not only print your merch, we also create your digital files all in one place.

Causes & Beliefs

A good way to further promote your merch and make a difference is working with a cause that you are passionate about or is somehow tied into your branding. You can donate portions of the profits from each sale, this can boost your merch sales and in turn help others.

Limited Editions

By dropping limited edition items, you are creating a buzz around those products and that incentivizes people to buy your merch knowing not a lot of people will have that same item or piece of clothing. The exclusivity of posseting an item that only a few other people have can drive interest in that product by 50%.

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Popular YouTuber and Streamer Merch

There are many different influencer merch ideas out there. We recommend getting feedback from your subscribers to find the most creative merch ideas for YouTubers and streamers. However, there are also some tried and true products that the best influencer merch stores carry.

Apparel

Clothing such as t-shirts, hoodies, and even socks are the most common merch sold across all platforms. This option can be the most affordable and the best way to get more exposure for your brand, too, since customers will likely wear your merch when they’re hanging out with friends in public.

Bags

Much like apparel, bags such as tote bags and backpacks can be the best way to get exposure and in turn it’s a very useful product for everybody.

Hats & Accessories

Accessories such as hats, bandanas, or even headphones are also good options and low in cost. Smaller items are also cheaper to ship which can allow you to offer your items are a lower price to incentivize people to make the purchase.

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Conclusion

Merch is the best way to capitalize on your popularity as an influencer, streamer or YouTuber and can earn you some extra income at the same time. Merch is also a great addition to your advertising and marketing strategy and can help boost brand awareness and get you more followers. With the merch ideas for YouTubers and streamers we’ve shared here, you have everything you need to start selling your own products!

Author: Irene Floridia - Content Creator

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Do Trade Show Swag Giveaways Boost Brand Awareness?

Promoting your brand at an event such as a tradeshow or a festival is a must. Giveaways is a good way to engage with the event goers and boost brand awareness.

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Trade show Giveaways

Tradeshows can be great exposure for brands in the service industry and giveaways or promotional items can aid other marketing efforts. Whether you call them promotional items, tchotchkes or swag, exhibitors at every trade show hand out countless trade show giveaways to attract and encourage attendees to enter their space.

Check Out 6 PR Tips To Gain Exposure At Trade Shows

The right trade show giveaways can help generate leads and support integrated marketing messages that will prompt attendees to tie that message back to your company long after the show has ended.

What’s The Right Trade Show Promotional Item?

The perfect trade show giveaway items communicate a company’s brand strategy and messaging to attendees. Before selecting a trade show giveaway item, first consider weather or not they support your corporate or brand image and campaign theme.

Check Out How To Build an Effective Tradeshow Marketing Strategy

Brand Alignment

• Ensuring your branded merch has your company logo printed, etched, or chiseled on it. It does not matter how cool the giveaway is, you will lose out on business and exposure if the item cannot be linked back to your brand.

• Your giveaway items need to in some way tie-in to your brand and most importantly, your industry. This will help the attendee connect the dots between the physical merch item to your service or business.

• If you’re attending a themed trade show, select an item that goes with the theme to further strengthen your brand messaging.

Pro Tip: Once you’ve chosen the right merch for your trade show booth, the way you display your items and present your brand is just as important as the items being displayed. Approaching your display as another tool for marketing is a good way to ensure a successful way to show the value in your business.

Check Out Trade show booth design is a key element to engaging with attendees.

What Is A Valuable Trade Show Giveaway?

The most important function of a tradeshow giveaway is the ability for that item to resonate with your clients and prospects. While unique and fun giveaways are always a good way to generate overall interest in your brand, practical merch items can present more value to a trade show guest.

• Think of a trade show giveaway item as something an event goer can immediately find useful such as tote bags, water bottles, sanitizer, or a backpack.

• Some of the most valuable giveaways are the ones that will be used frequently like a cool keychain, wireless phone charger, or a phone case / phone wallet.

• Apparel such as t-shirts are always attractive for people and it’s an overall low-cost product and the perfect canvas for your logo.

Budgeting For Trade Show Giveaways

Like exhibits, trade show budgets vary in size from exhibitor to exhibitor. You should be conscious of the costs associated with your trade show giveaway regardless of your marketing budget. A good rule of thumb is to use 10% of your profit towards marketing, out of the 10% allocate a certain amount to your promotional merch as needed. This will vary depending on your business model.

Check Out How Can Branding Costs Be Capitalized

Tips To Cut Giveaway Costs

• Making sure you get the most bang for your buck, may mean that you will have to get a little more creative or find inexpensive alternatives.

• Shipping can add up and can sometimes be an afterthought that puts you over your budget. Think ahead and use a local merch agency so as to be able to pick up your merch instead of paying for shipping and handling.

• Having the right staff to represent you on site can be a way to ensure your promotional items are being handed out to every person and nothing goes to waste.

Author: Irene Floridia - Content Creator

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Looking for The Best Promotional Merch printer?

send us an e-mail at quotes@familyindustriesla.com, or give us a call at 323.227.1547 and we'd be happy to help.

Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.

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