With festival season kicking off, the summer is right around the corner. Summer is the busiest time for most brands and businesses as the sunshine brings people out and it’s the best time for branded merch and merch giveaways. Your merch should coincide with the season, so we will take you through the most popular merch items for summer.
Best Summer Swag Ideas
Summer swag should be fun, colorful, and useful for that specific event or festival. Creating a design that is specific to the event is the best way to get your started on the merch printing process.
Check Out What is Brand Merchandising
Bucket Hats
The 90’s are officially back! The bucket hat is an iconic apparel accessory that has made it’s way back into popular fashion. Hats are a great canvas for custom designs that can be either embroidered or printed on, or you can even use a stamp and patches.
Tote Bags
Bags are the basic merch to have at events, especially if it’s an event with a lot of different vendors. One way to step up your game and compete with other booths, offer a customized option with an on-site screen printing option with various designs or a DTG station with a way for the event goer to pick and choose the graphics for the bag.
Check Out 5 Reasons Why Custom Tote Bags Are Awesome Promotional Products
Can Coolers
A can cooler is the modern day koozie and they are especially a good merch item because they make a great canvas for your branding!
This item is a step up from the traditional koozie and will last for summer after summer, being used at sporting events or lazing by a swimming pool, so it’s perfectly versatile too.
Depending on the event, it may be the best merch item if there will be alcoholic drinks such as beer, and seltzers. There are a few different size can coolers, make sure you get the best size for the event.
Towels & Blankets
Towels and blankets are another example of great useful merch that is best for festivals or pool parties. Blankets and towels make a great surface for branding and allow for a more creative design to be executed as oppose to smaller items. Additionally, it can be very useful at the right event - Always be strategic about the type of merch you produce according to the event.
How To Make Fun
Promo Merch
Don’t be afraid to change things up and get more creative with your setup and your merch. Live event customizations can be a great way to involve event goers in the printing process and allow for a more interesting experience.
Check Out Custom Merchandise – The Perfect Branding Opportunity
Live T-Shirt Printing
Live screen printing is a great example of a fun way to present your merch, especially if it includes apparel. Merch agencies such as Family Industries can make this process stress-free by providing the equipment, materials, and staff to execute the best prints.
Live Embroidery
On-Site event embroidery is typically done with accessories such as hats, bags, and bandanas. Integrating a customization option can set you apart as a vendor in a busy festival where it’s highly likely that other booths will have similar accessory options.
Embroidery can also be extra specially because you’re able to embroidery names and initials, which can be great for people looking to purchase something as a gift or souvenir.
Decorations & Prize Wheels
Make your booth interesting by dressing it up to attract eyes, especially at a crowded festival. In addition, using games such as a prize wheel can also bring more interest in what you are offering.
Take into consideration the theme of the event or other characteristics of the demographic attending the event.
Customizing Tips
You don’t want to pick out great swag and then blow it with your branding customization. No matter how great the swag, large logos might get it relegated to the back of the closet or, worse, the trash. A less obvious logo may result in the items getting more use and therefore providing more advertising for your brand as a result.
Make sure your logo or slogan art is crisp and professional. Poor quality in this department will cheapen the look of your summer promotional products no matter how expensive and well-made they are.
Make sure you choose a customizing company who does quality work or you could end up with expensive swag that looks depressingly cheap. Check out our blog with design tips for making stylish swag.
Author: Irene Floridia - Content Creator
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