2022

Best Merch For Festival Season 2023

With Coachella coming back after a 2 year hiatus due to Covid-19, other festivals are following suit - as a brand you may be thinking about what the best merch is for festivals in 2022. Festival merch is unique in the sense that in order to be successful, it should be a product that can be used during the event or have a limited-edition feature.

How To Make Great Merch

Band merch for festivals can be tricky because people expect to see new merch made specifically for the festival. Many artists will design specifically for their events with new artwork and only available at the event.

Band Merch That Is Useful

Creating merch that can be used during the event is a great way to incentivize event goers to make a purchase. Useful items such as bags, blanket, or sweatshirts (depending on the weather).

Keep it simple. It’s easy to get carried away on a merch stall at your own show, but at festivals, there are too many other bands and musicians to keep people’s attention for long.

Know Your Market

As always, it helps to look at some data. According to studies, merch spend varies quite significantly depending on a festival’s predominating genre. ‘Alternative’ events have the highest spend, followed by rock and metal. Attendees of EDM and indie festivals tend to spend much less.

However, rock and metal festivalgoers buy disproportionately more merch that carries branding for a specific artist or festival.

Be Prepared

get your merch well prepared, choose one or two designs, and make sure your booth is presented in a way that is inviting and easy for the eye to scan. Selling custom band merch that is specific to your fans is key. Alongside creating and performing music, your store can become an extra stream of income.

Having a physical product on-site is necessary, however, giving the eventgoer the ability to order the merch to then be sent to their mailing address is an even better option! especially if you’ve run out of product - this could be a good way to reduce cost and prevent overstock.

Pro Tip: The best way to sell band merch is by partnering with a print-on-demand company. POD is an order fulfillment method where items are printed and shipped to your customers as soon as an order is made.

Read more about The Benefits of Merch Fulfillment Services

Best Festival Merch

The best merch for festivals is novelty items that cannot be obtained online. Limited edition products are also a good way to promote sales at events and give your fans something to look forward to.

Apparel

Apparel such as t-shirts, hoodies, and hats are essentials for any merch booth. Apparel is also the most cost-effective item that can be sold for a good profit.

Bags

Bags are the best festival merch because they are useful to carrying around water bottles and other personal items, this is the reason why they’re so popular at big events. Tote bags and backpacks are the most common types of bags, but with the 90’s coming back in style, fanny packs or cross body bags could be a great alternative and set you apart from other merch booths.

Pro Tip: Backpacks, tote bags, and fanny packs can also be personalized on-site by adding live embroidery or screen printing at the event.

Accessories

Get creative! Some artists have come up with great accessories that speak directly to their fans. Megan Thee Stallion nail tattoos and Dolly Parton puzzles are a great example for out-of-the-box merch that resonates with their fan base. Don’t shy away from non-traditional merch as this could really be the thing that pushes your sales the most.

Author: Irene Floridia - Content Creator

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Screen Printing Trends of 2022

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As the end of 2021 approaches, we are all looking ahead at what is next and what will be the trends driving the apparel industry. Many things have changed or come back in style and in the age of TikTok trends come and go faster than we can keep up with. Here is a summary of what is to come and what is here to stay in apparel printing.

T-Shirt Styles

We’ve seen a change in the styles and fit of t-shirts. The styles that are most popular right now include t-shirt that are thicker cotton and a more relaxed fit. These are the brands that are hot right now:

1. Comfort Colors 1717 Heavyweight T-Shirt

Comfort Colors 1717 is 100% ring-spun cotton, making this fabric very durable and heavy. This material is comfortable and the style is a relaxed fit and a bit oversize. This style has been very popular in recent years for it’s fit.

2. Bella+Canvas 3001 Classic Unisex T-Shirt

This Bella+Canvas 3001 custom print t-shirt is a modern tee with a crew neck and side-seam construction for durability. Designed with superior airlume-combed and ring-spun cotton, it has a very soft feel and smooth surface which makes it great for direct to garment printing.

3. AS Colour 5001 Staple Tee

The AS Colour 5001 staple t-shirt has a soft and relaxed fit, made from a blend of cottons with a fit that can be worn for any occasion. You can dress it down or dress it up. A true staple for every closet.

GRAPHIC Tees

Vibrant and out-of-the-box graphics are all the rage right now. Streetwear has been front and center in fashion trends and will continue to be in 2022. Bold graphics will help you brand stand out and bring an element of art and design that bigger brands may be missing out on. Incorporating a abstract design to your logo to compliment your brand is a great way to push your brand in the new year.

BRAND Merch

Team shirts or branded company shirts are often used as brand merch or swag for employees. While this is a great way to encourage workplace community, the bar is being raised for 2022.

Swag kits or promo merch boxes are a step above the t-shirt or stationary items. These merch box kits can include a variety of items and the box itself can be branded with your logo and brand colors which makes a great promotional gift for potential clients.

Swag kits are perfect for brands that offer a service, these promo products can improve brand recognition and for your current client it can cement brand loyalty.

Learn more about how branding such as swag boxes can benefit your business.

Screen Printed Pants / Shorts

Where it’s a pattern or a logo, screen printing on pants and shorts are very popular in 2021 and 2022. We see brand such as Stella McCartney with these Beetles inspired printed trousers. We also see smaller streetwear brands playing with this concept in a more fluid way with abstract designs and with logo designs. All-over prints on pants have been quietly emerging from the sub-culture fashion trends in New York City as depicted in this article by Vogue.


Specialty Prints

Specialty prints such as puff prints have had an impact on the new generation. Puff print making a comeback in 2021 has pushed this trend to become a big component of streetwear in 2022. The popularity that this type of printing has reached is exciting for specialty screen printers everywhere.

We partnered with the iconic Amoeba Music in Los Angeles and printed sweatshirts with a vibrant puff ink.

Learn about What Is Puff Ink?

Fulfillment Services

With the rise of online shopping, there is a bigger demand in shorter shipping times. When running a small brand this can feel overwhelming and time consuming when the focus should be on the design for the next drop. This is where auto fulfillment services come into play, premium print shops such as Family Industries offer a fulfillment component to their printing services. Not only do we print and ship, but also offer finishing services which include your own branded tags, branded mailers, and any inserts you would like to include with your apparel.

Fulfillment services have become a necessity for a lot of smaller businesses looking to expand.

Learn more about The Benefits of Fulfillment Services

Have more questions? Check out our video explaining the process of fulfillment.

Author: Irene Floridia - Content Creator

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For any inquiries, send us a message!

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send us an e-mail at quotes@familyindustriesla.com

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