Band Merch Boost: Custom Hats for Live Event Success

Band merch is not just a revenue stream; it's an extension of a band's identity and a tangible connection to its fanbase. At live events, where the atmosphere buzzes with excitement, merch tables turn into focal points, offering fans a way to take a piece of their experience home. In this vibrant merch landscape, custom hats have emerged as a standout item. They're not just practical – they shield fans from the sun at outdoor events or add flair to their outfits – but they also serve as stylish mementos. By incorporating elements like band logos, lyrics, or unique designs into custom hats, bands can create powerful symbols of their brand and memorable event merch.

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The Rising Trend of Trucker Hats in Band Merch

Trucker hats, once a symbol of rural America, have made a massive comeback in the fashion world, and the band merch scene is no exception. These hats, known for their breathable mesh back and prominent front panel, offer the perfect canvas for creative expression. Bands are capitalizing on this trend by designing trucker hats that not only feature cool, innovative designs but also resonate with their musical ethos. Fans adore them for their blend of style and comfort, making them an increasingly popular choice at merch booths. From vibrant prints to minimalist logos, trucker hats are becoming a staple of cool merch, offering bands a trendy way to enhance their brand visibility.

Why Custom Hats Are Essential for Bands at Live Events

Custom hats hold a special place in the merch lineup for bands. They serve as walking billboards, spreading the band's brand far beyond the confines of the event. More than just a fashion statement, these hats cultivate a sense of belonging among fans, fostering a community around the band's identity. At live events, where every moment is about connection and experience, custom hats add an extra layer of engagement. Fans wearing them feel like part of a larger story – the band's story. This sense of inclusion not only strengthens fan loyalty but also amplifies the band's presence in the crowded music scene, contributing significantly to live event success.

Types of Hats Popular in Band Merchandising

When it comes to band merch, the variety of hats available can cater to diverse tastes and styles. Snapbacks are a perennial favorite, known for their adjustable flat brim and urban vibe. They're particularly popular among younger fans who appreciate their streetwear aesthetic. Fitted hats offer a more traditional look, appealing to fans who value a snug, tailored fit. For those seeking comfort and a vintage flair, canvas hats are an excellent choice, while corduroy hats provide a unique texture that stands out. Each type offers distinct characteristics, allowing bands to diversify their merch offerings and appeal to a wider audience.

Designing Your Band's Custom Trucker Hat

Designing a trucker hat that captures the essence of your band requires a blend of creativity and strategic branding. Start with your band's logo – it should be prominent but not overpowering. Consider the color scheme carefully; it should complement your band's aesthetic and be eye-catching without being garish. Adding a memorable line from a popular song or an iconic image associated with the band can also make the hats more personal and appealing to fans. Remember, the design should resonate with your fanbase while also being stylish enough to wear outside the concert venue.

The Art of Embroidery and Screen Printing on Hats

Embroidery and screen printing are two popular techniques for customizing hats. Embroidery offers a premium, durable finish, ideal for intricate logos and designs. It adds a level of sophistication and is great for fitted and canvas hats. Screen printing, on the other hand, allows for more vibrant and detailed imagery, perfect for the front panel of trucker hats. It's cost-effective for larger batches, making it a go-to for bands looking to produce a high volume of merch. The choice between embroidery and screen printing often comes down to the desired aesthetic, material of the hat, and budget considerations.

How to Sell and Promote Your Custom Band Hats at Events

To effectively sell and promote custom band hats at events, positioning and presentation are key. Display the hats prominently at your merch booth, ideally at eye level where they're easily noticeable. Pricing should be competitive yet reflective of the quality. Bundle deals, like pairing a hat with a T-shirt or album, can also incentivize purchases. Don't forget the power of social media – showcase your hats in posts and stories, and encourage fans to share photos wearing them. This not only creates buzz but also gives potential buyers a real-life look at your merch.

Conclusion

Custom hats have become a vital component of a band's merch strategy, particularly at live events. They're not just merchandise; they're a statement – of style, loyalty, and community. By choosing the right styles, designs, and sales strategies, bands can significantly enhance their presence and connection with their audience. As we've seen, the potential of custom hats in band merchandising is vast and varied. Bands looking to leave a lasting impression at their live events should definitely consider investing in these fashionable, functional pieces of merch.

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The Magic of Branded Merch: Amplifying Brand Presence

Branded merch has emerged as a beacon in the marketing world, offering tangible connections between brands and their audience. From the allure of screen-printed t-shirts to the charm of embroidered hats, these items are more than just promotional tools—they're a celebration of brand identity. Let's dive into the vibrant world of branded merch, celebrating its myriad benefits and the innovative techniques that bring it to life.

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Swag and Promotional Merch: A Brand's Best Friend:

The term "swag" is often synonymous with joy, and rightly so when it comes to promotional merch. These delightful giveaways, be it limited edition items or everyday branded treasures, serve as cherished reminders of a brand. They're not just marketing tools; they're gifts that foster goodwill and brand loyalty.

Beyond the immediate joy they bring, swag items also serve as walking billboards, amplifying brand visibility wherever they go. Whether it's a tote bag slung over a shoulder or a branded pen used in a meeting, these items subtly yet effectively keep the brand in the public eye. Moreover, the psychological principle of reciprocity comes into play; people are more likely to engage with a brand that has given them something for free, thereby increasing customer retention rates.

Check Out How promotional merch can turn your customers into brand advocates

Personalized and Embroidered Merch: Touching Hearts:

The era of personalization is here, and brands are embracing it wholeheartedly. Offering embroidered merch or screen-printed t-shirts tailored to individual tastes isn't just a marketing strategy; it's a gesture that says, "We value you." This personal touch elevates the brand experience, making each item a cherished possession.

In a world inundated with generic advertising, personalized merch stands out as a beacon of thoughtfulness. It allows consumers to feel seen and appreciated, which in turn fosters a deeper emotional connection with the brand. This level of engagement is not just beneficial for the consumer but also translates into higher lifetime value for the brand, making the investment in personalization a win-win for both parties.

Band Posters and Unique Merch: Treasures for Fans:

In realms like the entertainment industry, items such as band posters aren't just promotional—they're pieces of history. These unique merch items become keepsakes, creating a bond between fans and artists. The allure of such collectibles can ignite conversations, fostering a community around the brand.

Beyond their aesthetic appeal, these items often become cultural artifacts, capturing the zeitgeist of a particular time and place. They can appreciate in value over time, both emotionally and financially, making them not just a purchase but an investment. The sense of exclusivity and belonging that comes with owning such unique items can turn casual fans into brand ambassadors, amplifying the brand's reach and impact.

The Art of Merch Printing Techniques:

The beauty of branded merch lies in the diverse techniques that bring it to life:

• Screen Printing: Ideal for t-shirts and posters, this method offers vibrant colors and intricate designs.

• Embroidery: Perfect for caps, jackets, and bags, embroidery adds a touch of luxury and durability.

• Sublimation: Used for mugs and coasters, it provides high-definition prints that last.

• Laser Engraving: Ideal for metal or wooden items, it offers precision and a touch of sophistication.

• Digital Printing: Suitable for various materials, it allows for detailed and vibrant prints.

Each of these techniques has its own set of advantages and limitations, making it crucial for brands to choose wisely based on the product type, material, and desired aesthetic. For instance, screen printing is cost-effective for large batches but may not be suitable for highly detailed designs. On the other hand, digital printing offers high resolution but can be more expensive per unit. Understanding the nuances of these techniques can significantly impact the quality and reception of the branded merch.

The Role of Packaging: First Impressions Count

Packaging is often the first physical touchpoint between the brand and the consumer, and as the saying goes, "You never get a second chance to make a first impression." Thoughtfully designed packaging can enhance the unboxing experience, making it memorable and shareable. Whether it's a reusable bag, a beautifully designed box, or even a personalized thank-you note, these small touches make a big difference. They not only add perceived value to the product but also provide additional branding opportunities, as consumers are likely to share their positive experiences on social media.

Check out Custom Packaging For Your Businesses

Seasonal and Event-Specific Merch: Timely Engagement

Capitalizing on seasons, holidays, or special events can be a smart strategy for branded merch. Limited-edition items that celebrate a particular occasion create a sense of urgency and exclusivity, encouraging consumers to act quickly. These timely offerings can generate buzz and drive short-term sales spikes, all while reinforcing brand relevance. For example, a coffee shop releasing special holiday-themed mugs can not only boost sales but also enhance the festive atmosphere, making the brand a part of consumers' celebrations.

The Psychology of Freebies: The Power of Giveaways

Everyone loves free stuff, but the impact of giveaways goes beyond the initial excitement. Psychologically, receiving a gift can trigger the principle of reciprocity, making people more inclined to give back in some form—be it loyalty, advocacy, or purchases. Brands can leverage this by offering freebies at events, as part of a purchase, or through social media campaigns. The key is to offer items that are useful, high-quality, and, most importantly, aligned with the brand's identity.

Analytics and ROI: Measuring Merch Effectiveness

In the age of data-driven decision-making, it's crucial for brands to measure the effectiveness of their merch strategies. This involves tracking metrics like engagement rates, sales uplift, and customer lifetime value attributed to merch activities. Advanced analytics can even delve into granular details like which items are most popular, seasonal trends, and customer preferences. This data is invaluable for refining future merch strategies, ensuring that efforts are not just creative but also financially rewarding.

Each of these sub-headings adds another layer to the multifaceted world of branded merch, highlighting its potential to be much more than just a promotional tool. From sustainability to analytics, the opportunities for innovation and engagement are vast, offering brands a powerful means to connect, engage, and grow.

The Positive Impact of Branded Merch:

Branded merch is a testament to a brand's commitment to its audience. It's a strategy that goes beyond marketing—it's about building relationships. Offering high-quality items that resonate with the audience not only boosts brand awareness but also fosters trust and loyalty.

The ripple effects of this trust can be monumental. A consumer who trusts a brand is more likely to become a repeat customer, recommend the brand to others, and engage more deeply with its other offerings. This creates a virtuous cycle where the brand gains not just a customer but an advocate, further solidifying its presence in the market and setting it apart from competitors.

Conclusion

Branded merch is a celebration of brand identity, a bridge connecting businesses to hearts worldwide. With a plethora of printing techniques and a focus on quality and personalization, brands can create lasting memories. Embracing branded merch is not just a strategy; it's a journey towards creating brand ambassadors who wear their loyalty with pride.

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Custom Merch: A Guide to Screen Printing, Embroidery, and Beyond

Custom merchandise has become a powerful tool in the world of branding and marketing. It allows businesses to create a unique and memorable brand identity, connect with their audience on a personal level, and leave a lasting impression. In this comprehensive guide, we'll explore the various methods of custom merchandising and how they can elevate your brand.

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The Art of High-End Screen Printing

High-end screen printing is a popular method for creating custom apparel. It involves transferring a design onto a fabric using a mesh screen and ink. The benefits of this method are numerous:

• Quality: Screen printing produces designs that are not only vibrant but also sharp and clear. This is especially important for intricate designs or when a high level of detail is required.

• Durability: One of the main advantages of screen printing is the durability of the prints. They are long-lasting and can withstand multiple washes without fading, making them ideal for everyday wear.

• Versatility: Screen printing is suitable for various materials, including cotton, polyester, and blends, making it a versatile option for all types of apparel. Additionally, it can be used for intricate designs, allowing for more creative freedom.

Elevate Your Brand with Custom Embroidery

Custom embroidery is a timeless method that adds a touch of luxury and sophistication to your merch. By stitching a design onto fabric, you create a textured and premium look that can elevate your brand image. The benefits of custom embroidery include:

• Appeal: Embroidery exudes quality and professionalism, ideal for corporate wear and high-end promotional items. The raised texture of the stitches adds depth and dimension to your designs, creating a more tactile and luxurious feel.

• Applications: It's perfect for logos on uniforms, monograms on personal items, or intricate designs on promotional merchandise.
  

Sublimation: The Future of Full-Color Printing

Sublimation is a cutting-edge printing technique that allows for vibrant, full-color designs. It involves turning solid ink into gas and transferring it onto fabric, resulting in a seamless and long-lasting print. The benefits of sublimation include:

• Advantages: Sublimation produces high-definition prints that won't peel or fade, making it ideal for detailed and colorful designs. The ink becomes part of the fabric, resulting in a smooth and durable print that can withstand repeated washing.

• Suitability: Sublimation works on various materials, including polyester, ceramic, and metal, allowing for a wide range of custom products. It's especially popular for sportswear and promotional items, where vibrant and eye-catching designs are essential.

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Specialty Printing: Beyond Apparel

Custom merch isn't limited to apparel. Specialty printing allows you to create unique promotional items that stand out and leave a lasting impression on your audience. The benefits of specialty printing include:

• Accessories: Customize everyday items like cups, socks, and hats to create memorable and functional merch. These items are often used daily, increasing brand visibility and recall.

• Potential: Specialty printing offers endless possibilities for creative branding. From quirky designs to innovative printing styles such as puff ink printing, you can create promotional items that resonate with your audience and make your brand memorable.

Custom Tags: The Finishing Touch

Custom tags add a professional touch to your apparel and provide valuable information. They enhance branding, offer sizing and care instructions, and can even tell your brand's story. The benefits of custom tags include:

• Benefits: Custom tags enhance branding by adding a personal touch to your apparel. They can include your logo, contact details, or a personalized message, making your merch truly unique.

• Options: Custom tags offer a range of options for adding information to your apparel. From sizing and care instructions to a brief brand story, you can use custom tags to communicate important information to your customers.

Crafting a Cohesive Brand Identity with Custom Merch

Custom merch can significantly enhance brand recognition and loyalty. By creating a consistent and memorable brand image, you can leave a lasting impression on your audience. Successful brands like Nike and Coca-Cola have used custom merch to create a strong brand identity and connect with their audience on a personal level.

Tips for Designing Effective Custom Merch

Creating impactful custom merch requires careful consideration of design elements. Use colors that align with your brand identity and resonate with your audience. Position your logo prominently but tastefully to enhance brand visibility. Keep designs simple, relatable, and relevant to your brand message.

• Color Choices: Use colors that align with your brand identity and resonate with your audience.

• Logo Placement: Position your logo prominently but tastefully to enhance brand visibility.

• Design Considerations: Keep designs simple, relatable, and relevant to your brand message.

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Choosing the Right Custom Merch Partner

Selecting a reliable and experienced merch printing agency is crucial for achieving high-quality results. Ensure the agency uses high-quality materials and printing techniques. Choose a partner that can meet your deadlines without compromising on quality. Work with an agency that understands your needs and offers excellent support.

• Quality: Ensure the agency uses high-quality materials and printing techniques.

• Turnaround Time: Choose a partner that can meet your deadlines without compromising on quality.

• Customer Service: Work with an agency that understands your needs and offers excellent support.

Conclusion:

Custom merch is a powerful tool for building a strong brand identity and connecting with your audience. By incorporating high-quality printing techniques, thoughtful design, and a cohesive brand message, you can create memorable and impactful merchandise that resonates with your audience. Explore the potential of custom merch for your business and unlock the power of effective branding.

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Merch Consumer Trends of 2023

Branded merch has become more and more of a necessity for brands and other service providers. This type of marketing is especially lucrative for online influencers and personalities.

In 2020, we saw a very big dip in overall sales of products such as clothing and footwear. According to ResearchandMarkets, the general merchandise market saw a decline from $1,843.6 billion in 2019 to $1,810 billion in 2020 at a compound annual growth rate (CAGR) of -1.9 percent. The decline is mainly due to economic hardships from the pandemic.

With the economy starting to revamp in 2021, we have seen great opportunities for smaller brands that took the time to grow their audience in the past year, to offer new and exciting merch. This is in part due to the fact that most consumer sales are being driven by the ability to connect with ones core values.

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What are your

Brands’ Values?

According to Faire’s survey data, the most purchased brand value tags were Women Owned, Made in the USA, and Handmade. Consumer purchasing patterns have become more about how they value a brand rather than the actual product itself. Most retailers shopped by brand value in order to find products that resonated with their customers.

Check Out Core Brand Values Examples: Why They Are Key to Differentiating Your Brand

A brand mission statement is important to clearly communicate the brand's purpose, objectives and how it plans to serve its audience. A clear mission allows the consumer to see their own values in your brand and make more on emotional connection. This builds brand loyalty and brand pride.

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Trends By Categories

More and more businesses are shifting to remote work and this has opened up the potential to offer a variety of merch that otherwise would not be suitable for certain brands before the pandemic. It is important to do your research and find your audience to then gear your promotional products or branded merch towards their specific interests.

Read about How The Pandemic Changed The Way People Shop

Pet Merch

As the pandemic begin extending in 2020, more and more people began adopting pets to help them cope with worldwide lockdowns. With pet adoptions on the rise, pet merch saw an increase of 1 Billion dollars annually.

According to the 2021-2022 APPA National Pet Owners Survey, 70% of U.S. households own a pet, which equates to 90.5 millions homes. This is a market that is worth looking at if you are thinking of dropping merch. Pet people love to buy toys and clothing for their dogs.

Apparel

Big clothing brands such as H&M and Zara saw a sharp decline in sales at the begging of 2020 but quickly bounced back better than ever in 2021. Despite the losses in 2020, apparel and accessories sales in the United States are expected to reach $495 Billion in 2023.

Athleisure and activewear brands suffered less of a sales decline in 2020 compared to other apparel categories, decreasing by just 2-3% vs 2019. Consumer interest in health and wellness will continue beyond the pandemic, so demand for athleisure and activewear is expected to be strong in 2021.

Although screen printing on athletic clothing can be challenging, there are ways to work around this and get the perfect print for your athletic merch.

Check Out Apparel Ecommerce Market Size in the US from 2016 to 2021

Health & Wellness

Wellness products saw a 10% increase in sales during 2020 and is predicted to increase an additional 15% in 2021 with a big push toward the end of the year. Wellness items have been on the rise for a few years now but it is predicted to hit all-time highs in 2021.

As global consumers are beginning to focus more on their wellness, products such as yoga mats and candles are among the highest sold items. These are products that can easily be manufactured and printed with your logo, they make great promotional merch!

Tech Gadgets & Accessories

Gadget such as wireless phone charges, wireless headphones, and speakers have been on top of the tech chain when it comes to consumerism. In 2021, it is projected that most people will opt for wireless EVERYTHING.

Charger pads can be a great promotional product to display your company logo or brand name. Brand artwork can be laser printed unto these types of surfaces, making it easy, fast, and affordable.

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The New Normal

Brands and retailers will need to consider how consumer behavior has changed during the COVID-19 pandemic. Many consumers invested time and money in purchasing and learning to use equipment to facilitate fitness, cooking, working, and entertaining from home.

This means that many of the industries that thrived in 2020 could remain elevated above pre-pandemic levels, and at the same time, industries that struggled last year may find their industries have been changed permanently.

Increased remote work may lead to more travel and mobility, and business travel may ramp up, benefiting accessories like luggage and backpacks. The casualization trend that took hold in apparel and footwear last year is likely to remain.

Author: Irene Floridia - Content Creator

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Screen Printing vs. Digital Printing

The art of screen printing has been around since the late 900s, and as with any industry that gains popularity over time, innovation is no stranger to the world of printing. With so many print styles to choose from, it isn’t always easy to match the right style with the right project. No one understands how difficult this decision can be more than us at Family Industries. With over a decade of experience, we’ve seen it all.

The two most popular forms of apparel and art printing are Screen Printing and Digital Printing. For some, the differences in the finished product can often be indistinguishable. However, the contrast between these two styles extend far beyond the print itself. That’s why we thought we’d take a stab at helping you figure out which print style works best for your next order.

Screen Printing

What is Screen Printing?

The screen printing process involves a silkscreen with your image. The inks are applied by color and by layer unto the printing surface one at a time. Screen printing is very versatile, and the technique can be used to print on many different types of material such as textiles, plastic, and latex. Check how does screen printing work?.

Screen printing is the most widely known and used method, as it has been around for a very long time. Technology has made some advancements in this method to speed up the process but its main functions have not changed, it is still ink being pushed through a stenciled screen.

Screen Printing Pros

• Color vibrancy - Screen printing uses Plastisol inks and water-based inks, which are the most vibrant colors available, while digital printing is limited by the CMYK color gamut. It is also easier for screen printers to match the exact color, especially when using the Pantone Matching System.

• Durability - Digital prints can deteriorate as you wash your clothes, especially if you are washing with hot water. While screen printing does not have this problem, if done correctly, your print will retain its color and vibrancy for a long time.

• Versatility - With screen printing, you have the ability to print on many different textiles, garment styles, print locations, and placements. While digital printing is limited to the type of textiles and placement.

• Special effects - From raised print to texture, shine, sparkles, or glows, there’s a special ink or additive that can do it and it can only be done with screen printing. Digital printing now has some specialty inks but they are not widely available or as easy to accomplish.

  Check out the different types of special effects possible with screen printing:

  • Water-based
    Absorbs into the fabric for a very lightweight and soft print.

  • Discharge
    Chemically removes the dye from the pigment of the fabric.

  • Puff
    This additive expands while being cured, for a soft, raised feel.

  • Fluorescent
    Very bright neon colors, also known as “day glow”.

  • Metallic
    Popular ink for a shiny look. Typically in gold, silver, or copper.

  • Glitter
    Contains glitter for a sparkly look, often combined with a clear gel.

  • Glow-in-the-dark
    Almost clear, light-activated ink that glows in the dark.

  • Suede
    Similar to puff, but creates a soft and fuzzy texture to the surface.

  • High-density
    Creates raised layers of rubber-like ink for a 3-dimensional print.

  • Soft Hand
    Additive for reducing the thickness of ink for a softer feel.

  • Clear Gel
    A thick glossy coating that can be used in combination with others.

  • Shimmer
    Creates a unique reflective, iridescent shine.

  • Crackle
    Splits and cracks during curing for a naturally distressed look.

  • Plasticharge
    Combines the best of Plastisol and discharge.

Digital Printing

What is Digital Printing?

This process is much newer and involves specialized inkjet printers developed to print textile inks. The image on the screen is converted into a format that can then be printed unto the surface required. Digital printing is typically used when the print requires more details and this method is very versatile as it can be used on any type of surface. Check out how Digital Printing works.

In the Print Industry, “digital printing” is more of a term than an actual method of printing. In the world of Screen Printing, “digital printing” is typically referred to as “Direct to Garment”. While Screen Printing has been around for centuries, Direct to Garment printing has only been around for about 15 years. As society has grown more impatient over time, people are always looking for instant gratification. The majority of online on-demand printing companies use this as a primary method because of the speed and accuracy with minimal set-up.

Digital Printing Pros

• Details - Designs with a lot of detail or photographs usually require a more precise and clear print. These types of designs are better candidates for digital printing.

• Color Blending - Photographs or intricate designs will require color blends that may be more difficult to achieve with screen printing, for this reason, digital prints would be a better option.

• Consistency - Your print is most likely to be consistent all throughout when printed digitally as the file is set-up by a computer and the consistency of the ink is distributed at the same rate for each piece.

• Quantity - Digital prints require less of a set-up, therefore, allowing for a much-limited amount of prints to be done, while most printing services have a minimum quantity for screen printing.

So, Which Print Method is The Best?

The best method depends on what you intend on printing and the surface. The look is different as the digital printing allows for a more precise, crisp, and detailed print while screen printing provides a more authentic, softer, and retro look. Because both methods are good and serve different purposes, here are a few things to consider before making your decision.

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1. Quantity: Digital printing allows for a smaller quantity to be printed while screen printing will usually require a minimum.

2. Apparel: Screen printing has more versatility when choosing your fabric. For digital printing, it is advised to print on 100% cotton or other select cotton blends and only certain colors.

3. Design: Photographs or hyper-detailed images with a lot of colors are usually better printed digitally. However, if you have a large number of shirts you would like to print, screen printing may still be an option but it may cost you a little bit more or may require some adapting to make the design work best.

For some people it may come down to cost, so we will take you through what will dictate your cost based on several factors for both methods.

1. Apparel: The type of apparel can range from value to premium options and depends on the style and brand.

2. Print Locations: There is the option for 1 or 2 locations, which would be the front and/or the back (for a t-shirt or sweatshirt).

3. Fabric Color: For screen printing on darker color fabrics, a white layer before your print is necessary and may cost a little bit more.

4. Number of Colors: The more colors your print requires the higher the cost is for screen printing, however, if you have a large quantity, this cost may be a lot lower as you can have access to deeper discounts.

5. Quantity: With screen printing, the number of pieces will dictate the majority of your cost. This is the most important factor that will most likely dictate the right method for you.

Author: Irene Floridia - Content Creator

Need more information? Hit us up! and we will be glad to walk you through the process.

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Wearing Who You Are: How To Start A Clothing Business in 2023

Author: Irene Floridia

Our clothing doesn’t just cover us up, it showcases who we are. For many of us, the brands we choose to support align directly with our personalities. Clothing brands aren’t just started to make money, they’re founded on the idea of self-expression. For many of us, what we wear is an essential part of our identity. It’s the brands that are able to tap into that identity who stand the test of time.

In the fast-paced, internet-driven world we live in today; starting a successful clothing brand has become more challenging than ever, but it’s also the most exciting time to jump into the game. That’s why we’re here to help you in your quest to bring your new clothing brand to life.

5 Essential Steps Before Starting your Business

Besides the obvious actions you will need to take when contemplating starting your own business, there are preliminary steps you should take before spending money on merchandise or other services such as screen printing t-shirts. When starting your own brand, you will want to follow these steps as a guide to ensuring you have a successful launch.

1. Do your research

   Market research is important when looking for the right product or the right look for your brand. You will want to ask yourself if there is enough of a demand for the product you would like to sell and identify who you want to market to. How to evaluate a business idea before taking the plunge.

2. Design

   A well-thought-out design with unique elements that will best set you apart from the competition is critical. Having a brand identity can help you set yourself apart and the more creative the better! Check out 5 Steps to Building a Strong Brand Identity.

3. Create A Mockup

   As you narrow down your design and create a brand identity, you will want to make sure that your design looks good on clothing. T-shirt mock-ups allow you to see what the finished product will look like and it also allows you to edit your work before you submit it to a printer. Plan out your design with these 19 Ready-To-Use Online T-Shirt Templates and Mockups.

4. Source Your Products

   From personalized thank you notes to branded packaging, you will want to source the best materials to create trust with your customer. Sourcing the best materials will not only ensure quality but will ensure that the buyer will come back for more. At Family Industries we work with the best apparel brands to bring quality to your apparel. We also provide finishing services such as tags, packaging, and stickers.

5. Fulfillment

   Packaging and shipping can be a stressful task, that’s why most businesses implement a shipping software like ShipStation to help them print labels and automate some of those tedious steps when shipping a product. If the time and labor required to get this done is too much, Family Industries also provides a fulfillment option for those that don’t have the time for manual labor and want to focus on the big stuff.

… but why work with Family Industries?

Family Industries does not only guarantee quality prints, we also offer branding services which include a team of graphic designers to help you with your logo or t-shirt design. We also offer white-labeling fulfillment which includes branded packaging, branded garment tags, stickers, tote bags… you name it, we print it! At Family Industries, we treat your brand as our own; quality assurance and A-to-Z guided support to help you succeed.

• Quality

  Because Family Industries takes such pride in the work that we do, we guarantee top-notch quality prints. We offer top of the line apparel along with inks such as plastisol, discharge, and waterbased inks as well as foils and metallics. We also use the latest printing, embroidery, and heat press equipment to get the job done and ensure customer satisfaction.

• Options

  Because we are a full-service print shop, we have several options for applications such as screen printing, DTG, sublimation, embroidery, heatpress, transfers, and vinyl. Our wide variety of application techniques allow us to also offer high-quality merchandise such as t-shirts, flat stock, hats, tote bags, stickers, and other promotional items.

• Branding

  Branding is everything - When starting your own clothing brand you need your tags to have your logo or your tag line, at Family Industries we understand the importance of branding and this is why we offer custom hang tags, woven hem, and neck tags as well as branded packaging.

• Fulfillment

  Because sorting through orders, packing, and driving to the post office to drop off your packages can be so time-consuming we also offer fulfillment options that include your product with branded tags, branded shipping labels, and packaging.

Author: Irene Floridia - Content Creator

Do you have a lot of ideas for your own clothing brand but don’t know where to start? Our team of graphic designers would love to help you get started. Send us a message!