The branded fitness apparel and accessories market grew in popularity when our lives were put on hold due to Covid-19. As more people spent their entire days at home, the demand for some physical and mental release became a priority in daily life.
Workout equipment and accessories were at such high demand that many big brand such as Peloton could not keep up with purchased orders and their delivery timelines were months behind schedule due to supply chain issues.
Fitness Merch
Fitness merch can be broken down into 2 different categories; fitness equipment and fitness accessories. If your business is centered around health, such as a fitness trainer or training program or a fitness supplements retailer you will want your merch to follow the same theme.
Check Out 32 Health and Wellness Business Ideas
Yoga Mats
Weather you do yoga or not, you will need a mat to perform your workouts. A branded yoga mat can be an easy way to promote your brand and add a stream of revenue for your business. Because yoga mats are such a big surface, you have the space to play around with design.
Not only can you print your logo on a yoga mat, but you can add other elements such as abstract shapes and colors or you may take a more simplistic approach. Your yoga mat is your canvas!
Check Out Why Should You Create Your Own Branded Fitness Merch?
Resistance Bands
Resistance bands are more popular than ever! Not only are they a low-cost product, but it’s a great surface to display a logo. Adding resistance bands to a merch store can be a nice addition as they’re not very common for a lot of brands outside of the sporting goods big retail stores.
Resistance bands can also make a good free promotional product if you’re just getting started because of it’s low cost.
Due to the material, it’s important to find the right merchandise product printer as it can be a tricky item to print on.
Sport Water Bottles
Every fitness brand will have a water bottle with their logo on it, and you can definitely go the same route. However, we think adding another element of design can help differentiate your brand from the completion.
Remember to always follow your brand guide and use your brand color and any other identifier. Thinking outside of the box in terms on design will be the best approach when creating basic merch items for your business.
There are also a lot of options when it comes to the design of the bottle itself, make sure you shop around before making a decision.
Athletic Apparel
Athleisure wear trend became popular with the comfort that leggings provided for everyday people going about their daily routine outside of work. Because most people seek comfort, athleisure wear is the perfect merch item for both very active people and perhaps less active but busy people.
Athleisure apparel can help to bridge the gap between people that live a very active lifestyle and people that may not have as much time to dedicate to going to a gym but would still like to feel comfortable while out running errands.
This is the perfect way to introduce your services or retail business to a broader audience.
Wellness Merch
The wellness industry has been experiencing a boom with society focusing more on mental health. There are a lot of wellness businesses that focus on practices such as meditation, yoga, and nutrition. If your business fall into one of these categories, you understand that the potential to sell a product on top of your services can be challenging.
Check Out The Big, Booming Business of Wellness
Candles
Candles are easy to make, this could be the most cost-effective product if you’re looking to make your own candles (which a lot of the businesses in this field prefer to do) and attach your branding to the candle container. Your branding can be in the form of a sticker or a sleeve that wraps around the container.
In addition to the branding on the container itself, there are other things you can offer such as matches which can also be customized with your brand’s logo and can be a nice touch.
Soaps
Much like candles, soaps can be easy to make or manufacture if you choose to work with an established soap supplier. The opportunity for branding is on the packaging.
Soaps are usually wrapped in branded paper and this surface is of significant space to create something that is a clear representation of your brand and overall business mission.
Travel Mug
A travel mug is a more basic and simplistic merch item, however, there’s a ways to make this feel like a luxurious item, which depends on it’s design. Travel mugs come in all sizes and shapes, finding the right mug for your brand is key.
As the example photo shows, this brand chose a simple mug that has soft edges and contains a very simple image clearly defining their brand message. The key is to know your audience and know what they would like to have. Find a mug that you not only would buy for yourself but also buy for someone else as a gift.
Recipe Book
For a content creator that focuses on nutrition, creating a recipe book is also a great way to engage your audience in a deeper level. Many of us also like to have a tangible frame of reference when we are cooking, therefore, a book of recipes can be the best merch for this type of service or entertainer.
It doesn’t have to be perfect, you can play around with design and it does not have to be thousands of recipes. Choose from your most popular dishes and curate a list of them for a limited-quantity run recipe book.
Author: Irene Floridia - Content Creator
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