Do Trade Show Swag Giveaways Boost Brand Awareness?

Promoting your brand at an event such as a tradeshow or a festival is a must. Giveaways is a good way to engage with the event goers and boost brand awareness.

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Trade show Giveaways

Tradeshows can be great exposure for brands in the service industry and giveaways or promotional items can aid other marketing efforts. Whether you call them promotional items, tchotchkes or swag, exhibitors at every trade show hand out countless trade show giveaways to attract and encourage attendees to enter their space.

Check Out 6 PR Tips To Gain Exposure At Trade Shows

The right trade show giveaways can help generate leads and support integrated marketing messages that will prompt attendees to tie that message back to your company long after the show has ended.

What’s The Right Trade Show Promotional Item?

The perfect trade show giveaway items communicate a company’s brand strategy and messaging to attendees. Before selecting a trade show giveaway item, first consider weather or not they support your corporate or brand image and campaign theme.

Check Out How To Build an Effective Tradeshow Marketing Strategy

Brand Alignment

• Ensuring your branded merch has your company logo printed, etched, or chiseled on it. It does not matter how cool the giveaway is, you will lose out on business and exposure if the item cannot be linked back to your brand.

• Your giveaway items need to in some way tie-in to your brand and most importantly, your industry. This will help the attendee connect the dots between the physical merch item to your service or business.

• If you’re attending a themed trade show, select an item that goes with the theme to further strengthen your brand messaging.

Pro Tip: Once you’ve chosen the right merch for your trade show booth, the way you display your items and present your brand is just as important as the items being displayed. Approaching your display as another tool for marketing is a good way to ensure a successful way to show the value in your business.

Check Out Trade show booth design is a key element to engaging with attendees.

What Is A Valuable Trade Show Giveaway?

The most important function of a tradeshow giveaway is the ability for that item to resonate with your clients and prospects. While unique and fun giveaways are always a good way to generate overall interest in your brand, practical merch items can present more value to a trade show guest.

• Think of a trade show giveaway item as something an event goer can immediately find useful such as tote bags, water bottles, sanitizer, or a backpack.

• Some of the most valuable giveaways are the ones that will be used frequently like a cool keychain, wireless phone charger, or a phone case / phone wallet.

• Apparel such as t-shirts are always attractive for people and it’s an overall low-cost product and the perfect canvas for your logo.

Budgeting For Trade Show Giveaways

Like exhibits, trade show budgets vary in size from exhibitor to exhibitor. You should be conscious of the costs associated with your trade show giveaway regardless of your marketing budget. A good rule of thumb is to use 10% of your profit towards marketing, out of the 10% allocate a certain amount to your promotional merch as needed. This will vary depending on your business model.

Check Out How Can Branding Costs Be Capitalized

Tips To Cut Giveaway Costs

• Making sure you get the most bang for your buck, may mean that you will have to get a little more creative or find inexpensive alternatives.

• Shipping can add up and can sometimes be an afterthought that puts you over your budget. Think ahead and use a local merch agency so as to be able to pick up your merch instead of paying for shipping and handling.

• Having the right staff to represent you on site can be a way to ensure your promotional items are being handed out to every person and nothing goes to waste.

Author: Irene Floridia - Content Creator

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Looking for The Best Promotional Merch printer?

send us an e-mail at quotes@familyindustriesla.com, or give us a call at 323.227.1547 and we'd be happy to help.

Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.

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Art & Healing with Rachel Howe of Small Spells

Photo by Chloe Jarnac

Continuing our series for Women’s History Month, we interviewed Rachel Howe. Rachel is the brain and talent behind @SmallSpells, a multi-dimensional brand, joining healing and the arts. We chat with Rachel about her process and about how she approached her unique business idea.

Illustrations for horoscope playlists on Spotify by Small Spells and curated by astrologer Chani Nicholas

Who is Rachel Howe?

Rachel is a Los Angeles-based illustrator, reiki healer, stick and poke tattoo artist, a potter, a tarot card reader, and a writer - she is basically the definition of creativity.

Rachel created her brand Small Spells by channeling her many talents and healing work into one creative output. Her work is oftentimes all-encompassing by creating visuals for her writing and vice versa. Her passion for creating art is incessant and the driving force behind her successful business.

Small Spells offers a variety of services which include, tarot readings and healing, Reiki sessions, stick and poke tattoo as well as workshops centered around tarot card reading. Her illustration work has been featured on the Spotify platform and other collaborations with both physical and virtual publications as well as collaborations with clothing and jewelry brands.

Zodiac illustrations by Small Spells for jewelry brand Venyx World

Rache’s Background

Rachel is originally from New Jersey but spent most of the life in New York City after she attended college at Parsons School of Design where she studied Fine Arts with a focus on drawing. While she attended Parsons and after she attended college, she worked within the fine art world at galleries and for art dealers around NYC, at which point she began to feel discouraged by the business of fine art. She then decided to focus on carving her own path by creating functional products, and that is how she began making ceramic pieces. During this time, she was able to quit her job and focused on pottery full-time.

As her schedule became more flexible, Rachel took an interest in Astrology and healing modalities which led her to energy work such as Reiki. This is when she began learning techniques to channel energy for healing purposes. Shortly thereafter she began learning tarot card reading and started proving energy healing sessions. Rachel quickly and serendipitously began to gain momentum on social media and began posting horoscope-related content along with her ceramics which is what lead her to other opportunities such as creating her own tarot card deck and working with other brands.

“drawing on the imagery of cartoons, tattoos, handmade illustrations and low-fi graphic design, I’ve found a voice that is both accessible and aspirational. Whether through energy work, a hand-poked tattoo, or a t-shirt, the aim is always to lift up those around me, to raise the level of communication and self-awareness, and to enable personal healing and growth to occur.”

— Rachel Howe, Small Spells

Sticker for “The Bumper Sticker Show” by Small Spells

10 Questions with Rachel Howe

Small Spells is such a unique and dynamic concept that it has caught the attention of many publications and other businesses looking to collaborate with artists. We asked Rachel about what inspires her and how she combines her healing work with her art.

Q: What inspires you to make art?

Rachel: I've always made art since I was a child. I am a visual person, and an emotional person and art to me is a way to translate feelings into something that can visually express those felt emotions, so they can be shared with others. I love looking at all kinds of art, craft, and design for inspiration, and even more when they are combined in unconventional ways. I especially love drawing, as I feel it's something everyone can do in an interesting way, and it's the most direct expression from the brain to the hand.

Q: Is there a woman in history or in your life that has had an influence on your art?

Rachel: I don't know if there is one woman I can name, but I am definitely inspired by all the women I know who make things, design things, or have a small business. Actually, my high school photography teacher, who was also a family friend, was pretty influential on me when I was younger. She was very head-strong, committed to her documentary photography work, and always reminded me that being interesting was more important than being popular.

Q: How did you come up with the concept for your business/brand?

Rachel: My brand came about pretty organically, I didn't really set out to have a business. So much of how I run my business was learned on the fly. And it has kept evolving over time. But, I guess I did have an idea that I wanted to do things my way, and I wanted to make things accessible, both in pricing and in my messaging. I actually came up with the name, Small Spells, before I even had a business!

Q: What do you hope to achieve with the work that you have not yet achieved?

Rachel: The work of mine that I consider most successful feels purposeful and functional, while still being visually interesting. I always want, especially with the more esoteric or spiritual work, to make things accessible and understandable to everyone. I like to create art that also teaches, or helps people. I want to keep making things that open people's minds, allow them to connect with themselves, and teach them new information. I have some future projects in mind that continue to combine illustrations and writings.

Q: What is the connection between your healing work and astrology?

Rachel: My approach to healing is really about self-understanding, and the healing that we can do for ourselves, once we have a fuller awareness of our whole being. So my work as a healer is to guide others to see themselves more clearly. Astrology has always been used as a tool to know oneself, even the parts that we can't see objectively on our own. Both the natal chart and daily horoscopes are used to gain insight into our natural tendencies, our desires and motivations, our blocks and wounds, and to learn how to work with them.

Q: What motivated you to begin printing your designs on apparel and creating your own Tarot cards?

Rachel: My business really started and took off when I was making ceramics. I got really into making functional objects out of clay, but it is very time-consuming and labor-intensive, and I wanted a quicker and easier way to get my work out into the world. I was having fun making drawings, and putting them on t-shirts was even more fun, especially when I would see people wearing them out in the neighborhood. As I returned more to drawing and illustration, and at the same time was learning much more about Tarot, I wanted to express my deepening knowledge by creating my own deck.

Q: What got you into stick & poke tattooing?

Rachel: There was a certain amount of freedom that I felt when I was making ceramics, and working for myself. I felt more like an artist and creator of my own style, more than when I was in art school or working in the art world. So, I had the flexibility and the desire to branch out into anything that felt interesting at the time. A friend taught me how to hand-poke tattoos, and for a while, I just tattooed myself, and my friends. It really sparked my love of drawing again, after taking a break from it to work with clay, and it felt exciting to work on other people's bodies, and have that personal interaction. I've been taking a break from tattooing during the pandemic, but I can't wait to get back to it.

Q: Did you always intend on Small Spells being such a dynamic brand concept?

Rachel: I didn't really intend for my brand to be any sort of way at the beginning! It really just coincided with my own personal development and healing in a way where I felt able to make things that reflected my own authentic interests, no matter how diverse they were. I feel really lucky that people who support my work followed me from ceramics to astrology, to tattoos, to illustrations and clothing, and anything else I got into creating.

Q: What was the inspiration behind writing your Healing & Self-Help book?

Rachel: This book is a kind of compilation and re-write of small essays that I would post on Instagram over the last few years. I felt they were meaningful writings, but had gotten lost in the void of past posts. I also had a large collection of drawings that I hadn't used for anything yet. So I collected everything together and assembled it into a cohesive book that could offer support for people on their own healing journeys. It came out the fall before the pandemic and quarantine happened, and I think it was good timing for it since people suddenly had a lot of time to read, think, and do some self-investigation and healing.

Q: What do you enjoy the most about collaborating with other brands?

Rachel: Most people I've collaborated with have been friends, people who I know and admire, and I feel connected to their work and the way they run their businesses. It's really fun when other people make interesting things, and then invite you into their process, like with the jewelry collection I made with Tuza. It's validating as an artist when people want to share their vision and work with you, and also humbling to learn more about materials and methods that others have mastered.

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Illustrations

Small Spells has been featured in publications related to Astrology and Horoscopes, and she has also done illustrations for jewelry designers such as Tuza Jewelry, and Venyx World as well as publications and event posters. Her minimal approach to illustrations makes her work recognizable and playful.

Illustration work can be applied to anything and can feel very authentic and personal, as opposed to graphic design which leans more towards commercial use. Illustrations are more of a fine art form, in the sense that the work embodies that artist’s sensibility and style.

Illustrations are a visual way to portray or illustrate a written text and it helps to explain an idea or tell a story by providing a sort of decoration to the piece. Illustrations come in many forms both traditional and digital; and just like graphic design, illustrations can be applied to clothing, posters, and branding.

““Graphic design’s ability to deliver explicit messages makes it a major (if little recognized) force in the modern world: it is embedded in the commercial infrastructure. Illustration, on the other hand, with its woolly ambiguity and its allusive ability to convey feeling and emotion, makes it too dangerous to be allowed to enter the corporate bloodstream.””

— Adrian Shaughnessy

Apparel, Tarot Cards & Books

When Rachel began doing tarot readings and workshops she decided to illustrate her own deck along with a guidebook, which took her over a year to complete.

Her creativity goes beyond her illustrations and healing work, as she has always been a writer and often times likes to combine the two art forms. Her writing had led her to create a book of short inter-connected essays on different aspects of healing and self-help, with related illustrations throughout. You can also see the same theme of lo-fi illustrations along with her writing on her apparel line.

Using simple illustrations for apparel has become more and more popular with the rise of tattoo culture. Rachel’s love for stick and poke tattoos helped her develop her illustration style and making apparel has been another way to channel her creativity.

Check out: How To Make a Fashion illustration in Adobe Illustrator

March 19, 2021 | Author: by Irene Floridia

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For FAQ, check out our site!

For any inquiries, send us a message!

OR

send us an e-mail at quotes@familyindustriesla.com

Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.

The Women At Family Industries Print Shop

Women are an integral part of Family Industries, and to close out Women’s History Month we would like to highlight the women behind the scenes at Family Industries. These women are an essential part of the team and they bring a lot of creativity and value to our business.

Meet Kerin

Kerin is Family Industries’ Fulfillment Department Manager, her role is vital to our fulfillment operation and more than a manager, she is the master behind our DTG projects. Kerin has been with family industries for a long time and has become the go-to person for many projects. She is also a very creative and talented designer and has designed for some of our clients such as Amoeba Records. And as if that was not enough, Kerin is also a big part of our Live team, helping with live events as a printer and a brand ambassador. She is without a doubt a force to be reckoned with.

Get to know Kerin

Q: What do you do at Family Industries?

Kerin: I'm a part of the art department, however, I occasionally jump from art to post-production. I also take care of any DTG orders.

Q: What do you like about your day-to-day tasks?

Kerin: I like that I get to problem-solve. I enjoy a challenge and having to figure out how to get people's ideas into the real world.

Q: How did you become interested in the Screen Printing business?

Kerin: I love art. I took several printmaking classes in college and fell in love with the process.

Q: Are you an artist? if so, what motivates you to make art?

Kerin: I'm originally an illustrator/animator. I make art that I want to see. If I don't see enough of a thing I like, I'll make it.

Q: Who are the women or who is the woman in history that has had a big impact on your life or career?

Kerin: Obviously I'm going to go with my mother. When I was growing up, there weren't that many women in power that you could look up to, but my mother was someone who got shit done and never let anyone belittle her. I strive to be that kind of person every day.

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Meet Andrea

Andrea is Family Industries’ main graphic designer and also provides superb customer support. Andrea is a master of design and has a very important role within the company as she talks to the clients and helps them with their designs. Many clients come to us with a basic idea and Andrea is able to translate their ideas into a kick-ass graphic. She is a key and integral part of our client success rate - she helps us keep our clients happy and coming back.

Get to know Andrea

Q: What is your day-to-day like at Family Industries?

Andrea: At Family Industries we use Monday.com, which allows sales and live reps to create a checklist of things that need to be done for the day. I go through that checklist as the day progresses. Each of us in the art department creates CADs and mock-ups for clients to review. Sometimes we get art requests for businesses, events, or parties.

Q: What do you enjoy the most about working at Family Industries?

Andrea: I enjoy creating fun designs for events and companies.

Q: What woman in history or in your personal life has had the biggest impact on your art and/or your career?

Andrea: I don't know if I really have anyone that I can really say influences or inspires me, but I've always liked the story of Annie Oakley, a sharpshooter. kind of a crazy reference but I went to preschool/kindergarten in the south. She grew up in a home where her father taught her at an early age to hunt, which was a crazy concept for "proper girls" back in her day. She was poor though, so it was out of necessity and she ended up taking that skill to travel circuses and was able to support herself. I think it stuck with me because she was a woman that was unconventional but practical. Her fame was based on her skill and nothing else. As a note, I'm not for guns but I admire people being themselves and celebrated for it.

10 Thing You May Not Know About Annie Oakley

Gertrude Stein was another figure I was fascinated with. I was pretty lucky to go to good schools with strong female teachers also. Cal State Long Beach has a lot of great professors that helped me gain my skills and direction during my time there. If I hadn't taken graphic design and printmaking I wouldn't be at family.

Q: What motivates you to make art or be creative?

Andrea: I think creating is the motivation itself. I think artists are just people that have ideas that they need to get out or they'll implode. I love doing doodles and designs just for fun. And when you see others enjoy them it makes you want to make more.

Although it’s not all gems, if I'm lucky, the drawings I put together come together to make something I like. There are a lot of versions and failures before I get to something I really like and make me want to create more. LOL

Q: Were you familiar with Screen Printing before you started working for Family Industries? What do you find interesting about what Family Industries offers to their clients that maybe other similar businesses don't?

Andrea: Yes I went to Cal State Long Beach for printmaking and my main focus was actually drypoint and screenprinting. I actually interviewed because a friend of a friend knew there was an opening and felt it could be something to check out.

Family Industries probably caters more to clients than the other companies. We definitely try hard to make sure all orders are treated the best they can. Attention to sizing, detail, and print quality. We try to catch errors and work with the clients to make sure we can give them the best product.

Andrea’s Work

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Meet Gabi

Gabi is the newest addition to the team, she is our customer service specialist and focuses on new clients by providing quotes and taking the client from the initial contact phase to the production phase. Gabi has been a much-needed addition to the team and has helped us manage all of the inquiries we receive on a daily basis.

Get to know Gabi

Q: What your job title is and what is your day-to-day like?

Gabi: My official job title is Customer Service Specialist. My days are pretty much filled with emails with clients, phone calls, and building quotes. I handle the quotes email, so whenever we get a request for a quote, I’m one of the people that respond. When putting together a quote, a lot of it involves searching for the right garment, amount of placements and colors in the art (which sometimes can be super hard to tell lol), and also finishing services if needed.

I also handle custom order requests, for example, we just started an order with custom tie-dyed socks and a custom dip-dyed shirt that looks like a watermelon! For an order like that there's a lot of coordinating with outside vendors for the tie-dye and socks since we don't produce those in-house. Luckily, we work with awesome vendors that produce the best quality for us! Another thing that happens during my days is print approvals; whenever the guys in production start printing an order, they bring up the first print for us in sales to approve. We make sure the placements are right according to the mock-ups/CAD's. Sometimes Pantones and placements can be tricky, so it’s always best to have another set of eyes on it!

check out How To Dip Dye Your Clothes

Q: What do you like about working at Family Industries?

Gabi: I love the crew so much! Everyone here is so nice and so chill which makes it a great work environment. They welcomed me with open arms and taught me so much about screen printing (I literally knew nothing about it when I started). I feel like a part of a team which is great and something I lacked in my past work experience. We have fun and joke around but always get our work done on time.

I also LOVE all the cool prints we do and the clients we get to work with! Seeing an order come together from start to finish is an awesome process. I get blown away sometimes by the beautifully detailed work we produce. Screen printing is literally an art!

Q: What woman in history or in your life inspires you and why?

Gabi: I'm going to be cheesy here and say my mom, but she is such a huge inspiration to me; she's tough, hardworking, and loving. She started her own business in Philly just after she left her job and literally a year after my sister was born. Now, the company is one of the biggest real estate companies in Philly and they have about 12 employees and manage HUNDREDS of properties. She should be retired by now, but she still goes to work every day - I definitely get my ambition and drive from her. She always supported my dreams and choices, which I didn't always get from others. I hope one day I can be a boss babe like her!

Q: Do you have any artistic or creative interests? If no, what do you like to do in your free time?

Gabi: I love art but I am no artist. However, I live and breathe music! I'm always listening to Spotify and love finding new and eclectic artists. I'd say my favorite hobby is making playlists on Spotify, and honestly, I think I'm pretty awesome at it.

Other than that, I'm usually watching a good show/film relaxing with my cat and pup, or online shopping for things I DON'T need.

Q: What are your top 3 favorite movies?

Gabi: My favorite movies are Empire Records, Almost Famous, and The Craft.

Gabi’s Pets

Author: Irene Floridia - Content Creator

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Follow us on Instagram and Facebook!

For FAQ, check out our site!

For any inquiries, send us a message!

OR

send us an e-mail at quotes@familyindustriesla.com

Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.

Virtual Events: A Whole New Experience

The new age of virtual events

Whether we planned for it or not, the future is most definitely here. Phones are the new wallet, Laptops are the new notebook, and our homes have become the new convention center. As the event business continues to adapt to the ever-changing world around us, we at Family Industries are working tirelessly to bring all the fun we miss having outside straight to your living room. Virtual Events have quickly become the way to host anything from music festivals to weddings, but how can we continue to enjoy all that these events have to offer without actually being there? Well that’s the exact problem we are here to solve.

How do you make your virtual event a success?

1. Find the best software to host your event

   Softwares like BigMarker, cvent, and Cadence make it possible for you to get the most from your events, they help you bring your vision to virtual life. These softwares assist with a reliable platform so that you can worry about the big stuff.

2. Promote, promote, promote!

   Whether you’re planning a work event or a fun dance party event, you need to have a plan in place. Just like with physical events, the fundamentals matter, and ensuring you have a clear marketing strategy is key. Promote your virtual event just like you would with a physical event. Check the 9 best planner apps for 2020.

3. Content

   Your content will be very important to engage your guests and keep them tuned in. Tailor your content to your audience, make sure it is entertaining and it includes an element of virtual interaction, Check out 10 Standout Virtual Event Ideas From Around the Industry.

4. Merch!

   This is where Family Industries comes in! Offer your guests the opportunity to custom design their own t-shirt, bandana, or tote bag. We will screen print your merchandise and ship it directly to your guests! this can give your event that extra edge to keep your guests excited about your brand and ensure they will come back next time.

The Future of virtual events

Many big entertainment companies are making the switch and virtual events are keeping them relevant during this time. Music streaming giant Spotify is developing a ‘virtual events’ feature that is said to debut this year, hosting the iHeartRadio Music Festival in September 2020. But will virtual events continue after covid-19? One thing is for sure, if you’re planning an event, Family Industries can help you elevate your brand with custom-designed t-shirts and other merch.

Family Industries - Supporting Los Angeles

We work with some incredible groups of people, many of whom have been directly affected by the current pandemic. Store fronts have closed and tours have been cancelled, but many of the people we work with are still selling their super awesome merch online!

As you spend your days held up inside, surfing the internet for new and exciting things; we thought we'd put a list together of our favorite merch from some of the members of our Extended Family. Just because you're cooped up inside doesn't mean you can't look fresh and feel comfortable!

MERCH FOR YOUR QUARANTINE

• Add some much needed color to your quarantine outfit w/ an eye-popping Amoeba Pride tee.

• Stay warm and cozy w/ one of Go Get 'Em Tiger's Character sweatshirts.

• Get in touch w/ your astrological sign by snagging one of these Y7 Astrology tops.

• Remind yourself to smile w/ a G.Love and Special Sauce "Juice" tee.

• Keep your noggin warm w/ a Highland Park Brewery skull cap beanie.

• Rep one of LA's amazing local bands, Automatic, w/ this rad graphic tee.

• Feel like going sleeveless today? These Leroy from the North tanks will have you howling.

• Glow in the dark w/ a Space Panda tee from Hideaway Melon.

Meet A Family Member - Nick Perry

Each month we bring you inside our warehouse to introduce you to a member of our Family.

Nick Perry

Shipping Manager

When most people hear the word “finishing”, they likely assume things have wrapped up. For our Shipping Manager Nick Perry, “Finishing” is where it all begins. Surrounded every single day by boxes, you’d think Nick would go a little crazy, but it’s actually quite the opposite. He handles his work with the type of calm you’d expect from someone who worked on a golf course, but in lieu of a quiet stretch of well manicured grass, Nick works in a bustling warehouse downtown Los Angeles.

Everything we do here at Family Industries starts in a box, and if even one of those boxes is missing it could mean the difference between a job getting done on time or a massive delay. While there’s nothing inherently sexy about handling the day-to-day logistics of shipping and receiving all of our materials, Nick does it all with the smoothness and ease of a well timed jazz solo. Nothing that comes in or goes out that isn’t within Nick’s purview. It’s because of his tireless work ethic and confidence in what he does that we never find ourselves hitting the panic button. There’s a lot of pressure that’s unavoidably placed on the Shipping and Receiving department, as much of our work is dependent on it, but Nick somehow remains cool, calm, and collected. It’s a gift really.

We couldn’t be more excited to finally introduce you to the man behind the boxes: Nick Perry…

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What do you do at Family Industries?

I'm the Shipping Manager. I oversee all incoming orders and then make sure they are correctly shipped to the customer. I have also been working to help expand our flatstock printing department to accommodate more fine art elements. Most importantly, I bring the donuts on Friday.

What piece of clothing that you own could you not live without?

Give me a super soft, raglan style sweatshirt and I'm happy.

At the moment, what are your top three songs?

1. “Blacknuss” - Rahsaan Roland Kirk

2. “Say Goodbye” - Tonio K.

3. “Of Men and Demons” - Quincy Jones

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“THE OVER-SHARE QUESTIONNAIRE”

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SHOW US YOUR WORK (OUTSIDE OF WORK)!

I'm always trying express a truth, either with straightforward representation or the silliness of the absurd, sometimes using both at the same time.

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AND FINALLY,

DESCRIBE YOURSELF IN ONE GIF…

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