poster printing

Merch Guide For Musicians & Bands

Whether you’re a successful musician or an up and coming band, having merch to sell at events is critical. There’s a variety of items you can sell as merch to event goers as a way to promote your music. Choosing the right items is key to ensuring sales.


Why Do Musicians Need Merch?

Musician merch has always been important to bands, both as a source of revenue and to help raise awareness of your ‘brand’. Fans love buying merch too - the music we like is closely tied in with our identity, and wearing a band’s t-shirt is a way of showing off that identity to others - adverts for your band, helping promote your band anywhere and everywhere they go.

Having a good range of merchandise not only generates you income but raises your profile as a band and can help get you new fans!

Check Out How To Design A T-Shirt

What Merch Should You Sell?

The real key to getting started with merchandise is to look at how much budget you have to invest. If you have a larger budget it is worth looking at what your fans would like - ask them and develop a small range, but you could also go for plenty of low budget options such as badges, stickers and posters. Your budget will also play a crucial role in determining what your inventory will look like.

Ask Your Fans

You can slap your band logo on just about anything these days, but don’t leave it up to chance. Be direct and ask your fans what they want! Put up a quick poll on your social media, in your email newsletter, or on your music website to get an idea of the kind of merch your fans would actually enjoy.

Research

Check out other band’s merch - Gather merch inspiration from bands that are similar to yours in terms of genre, brand identity, and number of followers.

Check Out Merch Ideas: Band Posters & Art Prints

Cost Effective Merch

When you’re deciding what to get made, cost is always going to be a factor. There are three main things to bear in mind:

  • Overall cost of production: Patches, stickers, and keychains are popular because they’re a low-cost items that you can give away as well as selling them. By contrast, hoodies are a more expensive item that will cost more - however, the profit is bigger.

  • Minimum runs: All items will have a minimum quantity that you’ll be allowed to order. This will be higher for some types of merch than others.

  • Complexity of design: If you’re screen printing items (the most common technique for t-shirts), you’ll be charged a set-up cost for each color in your design - meaning a complex design with 4 colors will be much more expensive to produce than a simple 1 color print.

Find A Designer

Creating the right attention-grabbing artwork is a big part of a successful merch campaign. Hiring a professional graphic designer can save you a lot of headaches when it’s time for the printing process. It’s important to communicate what you are intending to do with the art work as certain designs may not be suitable for screen printing (too detailed or thin lines).

Finding a merch designer that specializes in packaging or has knowledge of apparel printing is a plus! Otherwise, make sure they understand what your intentions are before beginning the designing process.

Check Out How To Design Artwork For Screen Printing With Puff Ink

Custom Merch

Adding an element of customization to music merch item can be a great incentive for event goers. Being able to add initials to a jacket or a hat by using a live embroidery service is a low cost way to customize merch on-site.

If a live event merch customization agency can fit into your marketing budget, do it! Having experts working at your event either embroidering hats or screen printing t-shirts adds an additional element of entertainment to your show which encourages sales.

Selling Merch Online

While not on tour, selling merch online is another way to earn passive income and still promoting your music.

If you’re attracting fans to your website or Instagram profile, it’s a missed opportunity if you’re not offering them stuff to buy once they’re there. Services like BigCartel give you a free shopfront where you can easily add your products and have fans pay by Paypal. You just need to keep track of stock levels, and make sure one band member is in charge of packing and shipping the orders.

Another solution is merch agencies such as Family Industries who offer a variety of merch items that can also be fulfilled on-site and shipped directly to the buyer. Merch manufacturers can often also add additional branding items such as stickers or personalized notes and they guarantee great quality.


Be Creative!

Selling a t-shirt with your band name and artwork is essential, however, thinking outside the box and offering a vinyl with an art print can elevate your brand and ensure you’re providing quality to your fans. It may also additionally present as a great gift for someone, which automatically takes your merch to the next level.

Author: Irene Floridia - Content Creator


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Meet A Family Member - Nick Perry

Each month we bring you inside our warehouse to introduce you to a member of our Family.

Nick Perry

Nick Perry

Shipping Manager

When most people hear the word “finishing”, they likely assume things have wrapped up. For our Shipping Manager Nick Perry, “Finishing” is where it all begins. Surrounded every single day by boxes, you’d think Nick would go a little crazy, but it’s actually quite the opposite. He handles his work with the type of calm you’d expect from someone who worked on a golf course, but in lieu of a quiet stretch of well manicured grass, Nick works in a bustling warehouse downtown Los Angeles.

Everything we do here at Family Industries starts in a box, and if even one of those boxes is missing it could mean the difference between a job getting done on time or a massive delay. While there’s nothing inherently sexy about handling the day-to-day logistics of shipping and receiving all of our materials, Nick does it all with the smoothness and ease of a well timed jazz solo. Nothing that comes in or goes out that isn’t within Nick’s purview. It’s because of his tireless work ethic and confidence in what he does that we never find ourselves hitting the panic button. There’s a lot of pressure that’s unavoidably placed on the Shipping and Receiving department, as much of our work is dependent on it, but Nick somehow remains cool, calm, and collected. It’s a gift really.

We couldn’t be more excited to finally introduce you to the man behind the boxes: Nick Perry


What do you do at Family Industries?

I'm the Shipping Manager. I oversee all incoming orders and then make sure they are correctly shipped to the customer. I have also been working to help expand our flatstock printing department to accommodate more fine art elements. Most importantly, I bring the donuts on Friday.

What piece of clothing that you own could you not live without?

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Give me a super soft, raglan style sweatshirt and I'm happy.

 

THE OVER-SHARE QUESTIONNAIRE


SHOW US YOUR WORK (OUTSIDE OF WORK)!

I'm always trying express a truth, either with straightforward representation or the silliness of the absurd, sometimes using both at the same time.


AND FINALLY,

DESCRIBE YOURSELF IN ONE GIF…

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Meet A Family Member - Joe Herbick

Each month we bring you inside our warehouse to introduce you to a member of our Family.

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Joe Herbick

Head of Print Making

When it comes to having a passion for your work, there are few as dedicated to their craft as Joe. Screen printing has been a part of Joe’s life since he first started screen printing at twelve years old. Most kids that age change passions as often as they change shoe sizes, but for Joe and screen printing, it was love at first sight. Those years of practice have given way to an artist who’s work is beyond compare. His eye for color, mood, texture, and tone is truly awe-inspiring. We often find ourselves staring at Joe while he prints thinking, “if we stand here long enough, maybe some of that talent will rub off on us.” Unfortunately, that hasn’t been the case, but that won’t stop us from staring… Sorry Joe.

Without further ado, we’d like to introduce you to Joe Herbick


What do you do at Family Industries?

I run the flatstock department. We print just about anything that’s flat, but mostly art prints and posters. I’ve worked on anything from fine art to concert posters, and everything in between.

What piece of clothing that you own could you not live without?

Pants. I always wear pants.

At the moment, what are your top three songs?

1. “Neat Neat Neat” - The Damned

2. “The Passenger” - Iggy Pop

3. “So Sorry” - Clarke and the Himselfs


THE OVER-SHARE QUESTIONNAIRE


SHOW US YOUR WORK (OUTSIDE OF WORK)!

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This is the last print I completed of my own work. It’s a 6 color screen print with a split fountain on French paper. Size: 24”x36”.

 
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This is an album cover/art project I worked on for desert/stoner rock legend Brant Bjork. This was for the 20 year anniversary reissue/remix of his first solo record, “Jalamanta”. We basically spent a weekend in the high desert near Joshua Tree reimagining the original album art from 20 years ago.

I actually made the skull while working at a bronze foundry back in Baltimore. The top of the skull is cast in dyed alabaster, and the bottom section is cast in solid bronze.

I’ve loved this record since the day I bought it two decades ago, and I am truly honored to have been part of this project.


AND FINALLY,

DESCRIBE YOURSELF IN ONE GIF…

Joe isn’t one for gifs, so here’s a super cool gif we found instead…

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Meet A Family Member - Adam Calvary

Each month we bring you inside our warehouse to introduce you to a member of our Family.

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Adam Calvary

Director of Family Industries Live

Client Relations

Don’t let the smoke clouds in the photo above scare you, Adam is one of the sweetest people you’ll ever meet. Beneath that leather jacket is one of the most dedicated, hard working, and kindest individuals on planet earth. Adam’s work ethic can best be summed up in one gif:

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Seriously, the man does not stop! We’re still not sure if he actually sleeps, or if he’s figured out a way to survive without it. Whatever his secret is, we love him for it. It’s his endless tenacity and willingness to experiment that’s helped our Live department grow in such an exciting direction. For Adam, there’s no challenge too big. When he wants something, he goes for it, and nine times out of ten he totally nails it.

We couldn’t be more excited to introduce you to the man behind the live event magic, Adam Calvary


What do you do at Family Industries?

I’m in the Event Director for Family. If you’re interested in an activation for your event, I’m your go to guy. My job can consist of anything from helping create ideas for activations that pair well with certain locations, themes, or demographics to bringing those ideas to life, and anything in between.

I spend most my day in email land, dialing in budgets or on the phone talking with clients and suppliers to help piece together a vision for an event and make sure it all lines up. When I have time, I love being able to seek out new and exciting things to add to our repertoire of Live Activations.

What piece of clothing that you own could you not live without?

Honestly, I think the world would be better off without clothing all together. Though working in the garment industry, I do see how stupid that is to say.

That being said, I love my hats and converse shoes!!!! Can’t pick one, cause it would be hard to survive without both.

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THE OVER-SHARE QUESTIONNAIRE


When he isn't working all through the night, Adam sometimes writes charmingly sad poems and turns them into lo-fi, poorly recorded songs.

CHECK OUT HIS WORK (with headphones):


AND FINALLY,

DESCRIBE YOURSELF IN ONE GIF…

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Meet A Family Member - John August Roberts

Each month we bring you inside our warehouse to introduce you to a member of our Family.

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John August Roberts

In-House & Live Embroidery

Screen Printing

With as much traveling as John does on behalf of our live team, it’s a miracle he’s physically up for coming into the warehouse. This would be quite a feat for most people, but for John it almost seems second nature. As soon as he steps foot into the warehouse, he is laser focused. While that sounds super cliché, it wouldn’t if you saw him in action. He’s kind of like a superhero. Whether it’s intentional or not, he’s even got a costume! Can’t knock it though, cause when he places those headphones on top of his signature beanie he makes magic happen.

Hustle like John’s is hard to come by, and we are insanely lucky to call him a Family Member.

Introducing, John August Roberts…


What do you do at Family Industries?

That’s a complicated question… I pretty much do whatever Family needs, but my main focus is on embroidery and screen printing. Outside of the shop I do a lot for the live team. It’s rare that I spend a full week JUST in the shop, as we’re constantly doing events. The live stuff is great though cause I love to travel, and the experiences at some of these events are pretty awesome.

What piece of clothing that you own could you not live without?

My beanie, no question.

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THE OVER-SHARE QUESTIONNAIRE


Like many of us, John has passions that extend beyond the office walls. One of those passions is poster printing.

John started poster printing at Pasadena City College, and wanted to make a series of poster prints comprised of people he knows and places he’s been. The majority of his pieces are four color process prints or posterization.

The print below is a 12"X12" posterization portrait he made back in 2017, and it as it happens: it’s his favorite.

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AND FINALLY,

DESCRIBE YOURSELF IN ONE GIF:

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Cured in 60 Seconds: An inside look at live screen printing

Ten years ago we ventured into the unknown world of Live Screen Printing. At the time, no one was really doing it so our gauge on whether or not it would work was… well, there was no gauge. We were attempting to build an entire business around something that had zero proof it would actually be successful. All we knew was that we had a solid idea, the skills to pull it off, and the drive to make it work.

Today, a decade later, we are doing over four hundred events a year. To say we’ve been extremely fortunate is an understatement. We owe a giant debt of gratitude to all the incredible people who have supported us along the way, and all the brands we’ve been lucky enough to work with throughout the years.

As incredibly exciting as these past ten years have been, we couldn’t have gotten to this point without lots and LOTS of practice. As cliché as it is, practice really does make perfect. We’ve had to fall and pick ourselves back up more times than not, but those falls have taught us something each time. That’s why, in the spirit of learning, we wanted to show you how we make the magic happen. From prep work to the event itself, there’s a lot that goes into live screen printing.

Here’s a little inside look into how we do what we do…


PREPARATION IS KEY

Stagecoach 2019 Prep — Before we headed to the desert for 2019’s Stagecoach Country Music Festival, we had to prepare hundreds of pre-printed posters for the event.

Stagecoach 2019 Prep — Before we headed to the desert for 2019’s Stagecoach Country Music Festival, we had to prepare hundreds of pre-printed posters for the event.

Some say that “eighty percent of life is just showing up”. Unfortunately, that doesn’t really apply to live screen printing. Depending on the type of item we’re printing on, as well as the designs themselves; prep work is usually inevitable. We never want to walk into an event blindly, so we typically spend the days leading up to it practicing the activation.

Reasons for prep work ranges from types of ink we’re using to pre-printing tags and brand logos onto the items. For example, before we went to Tik Tok’s “For Black History” event in Hollywood, we pre-printed hundreds of denim jackets with the Tik Tok logo.

You may be asking yourself: “Wait. if you’re ‘live screen printing’ why are you printing stuff BEFORE you’re actually live?” That’s a solid question. What it usually comes down to is twofold: time and branding. Typically when we’re hired to work an event, a company will want their logo/branding on the items we’ll be live printing. This is completely separate from the design(s) they want to be printed live.

Whenever we’re live, we want to make sure guests of the event are given their items in a timely manner, and not wasting their time waiting in line. No one wants to wait a long time for a t-shirt when there’s food and drinks to be had! So in order to save time, we tend to pre-print any branding that the company wants on their items. That way, the items are ready to go for guests once they get to our booth. They only thing they have to worry about is choosing which design they want live printed.

Pre-printing is far from the only reason we do prep work for our live events. Sometimes we’re asked to print on an item we’ve never printed on before, and like anything you want to get good at doing: practice makes perfect.

This past April we were asked by The Fields Restaurant to do live printing on clear, PVC tote bags. While it may sound simple, printing on plastic bags can be quite tough. ESPECIALLY live. That’s why our Production Manager Mike hit the floor and practiced until we knew we could pull this off. Lucky for us, Mike is a master problem solver and came up with a system that would make this activation possible. Check out photos of the bags below!


pack it up, pack it in…

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Once we’ve got everything prepped and ready to go, it’s time for everyone’s favorite activity: PACKING! Lugging our equipment around as often as we do can be quite taxing, but practice has certainly made for a smoother operation.

Most of the events we do call for a specific type of screen printing ink. Before everything gets packed up, we need to get all those inks ready to go. Our live team will either grab something off of the ink wall that’s already prepared, or mix something up.

After the inks are ready to go, we gather all our road-ready equipment and pack it up. Depending on where the event is taking place, we either transport the equipment ourselves or ship it to the event destination.


live from [insert location]… it’s family industries!

Stagecoach Country Music Festival 2019 - Indio, CA

Stagecoach Country Music Festival 2019 - Indio, CA

Over the last ten years, we’ve been lucky enough to travel all over the country. Life on the road is a rollercoaster, but it’s like a rollercoaster in Disneyland; it never gets old, it’s always a good time, and there is very little motion sickness.

Every event is different, but load in and set up always take place before the festivities get going. After everything’s good to go, that’s when the fun begins. It can get pretty nuts whenever we’re live printing, especially at large scale music festivals like Lollapalooza and Stagecoach, but that’s kind of why we love it. We feed off the energy of the crowd, and that’s what keeps the work interesting after all these years.

Depending on the activation and item being printed, our live team can turn an item out every thirty to ninety seconds. That’s why we’ve been able to take events on like the grand opening of Toyota’s headquarters in Plano, Texas where we printed five thousand shirts in four hours. Our heads were spinning and our arms were tired, but boy did we have a great time! That’s why we’re always down for a good challenge. The more, the merrier.


THAt’s all folks!

Bugs Ball 2019 - Warner Bros. Studio

Bugs Ball 2019 - Warner Bros. Studio

HOPE WE SEE YOU ON THE ROAD!

For more information on Live Screen Printing and all the other awesome activations we do, head over to our website: