A Guide To Streetwear Design

Designing artwork for a t-shirt or a hat may seem like a simple task, but when it comes to the technical application of the design; things may get complicated. The road to starting your own streetwear brand does not have to be bumpy! we encourage you to inform yourself before investing time and money, and we will help you by taking you through the different steps to consider when creating and designing your own apparel brand.

In this article, we will walk you through efficient and economical ways to begin a streetwear clothing line as well as the technical part of apparel printing to help you avoid having to re-design your logo or any other artwork you would like to print on t-shirts, hats, or pants.

Photo and T-Shirt Design By NEVER MADE

What Is Streetwear?

Streetwear is a casual fashion style that became popular in the 1990s. It includes comfortable yet trendy clothing such as graphic tees, hoodies, sweatpants, and sneakers. Streetwear brands are inspired by both hip-hop culture and skater style. Followers of the latest trends in streetwear are known as hypebeasts, and many go to great lengths to acquire limited-edition designer hats, hoodies, sneakers, and more.

The first streetwear brands emerged in Southern California in the 1980s, when surfers sold screen printed T-shirts to promote their hand-shaped surfboards. Inspired by the street style of LA skateboarders and surfers as well as hip-hop fashion, small skateboarding shops in NYC started creating their own designs in the 1990s.

In the 2000s, sneaker culture influenced streetwear fashion. Hypebeasts paired their graphic tees with athletic sneakers, and collaborations flourished.

In the 2010s, luxury streetwear was born. As young people and social influencers made streetwear an important part of pop culture, and the fashion industry noticed, from mainstream sportswear brands to high fashion brands, got in on the action.

The Basics

Comfort

As mentioned, streetwear takes inspiration from the hip-hop culture as well as the skater style. When figuring out the fit of your apparel, you will first want to think about whether you’re looking to design loose and comfortable pieces or have more of a tapered look.

Streetwear is generally defined by breaking the rules of proportion by using oversize t-shirts with skinny jeans or dropped-crotch sweatpants, but as the style evolves, it is encouraged to just make cool and interesting apparel regardless of fit.

Ripped pants and distressed jeans are also part of the streetwear style, these details are important to the overall look. Considering what type of fit and style gives you brand identity and consolidates your audience to a specific group, which in turn, will help you narrow down your marketing efforts in the future.

Fabrics & Design

Because t-shirts are one in a million, and cool graphics are being designed and printed daily; good high-quality fabrics will set you apart from the competition and give your brand an edge. If this is something you can afford, we highly recommend going with higher quality cotton.

Cotton fabrics are premium options and ideal for long-lasting apparel. Additionally, the thicker the fabric, the better the graphics will be. The thicker fabric allows for a cleaner and nicer print, whether you’re screen printing the design or opting for a DTG print (direct to garment), a nice cotton blend is what you will need.

The design will depend on what your brand is about. Considering the name and the inspiration behind your brand as well as finding a compelling way to translate your passion for the brand into a cool graphic is key, and that same sentiment should show throughout each article of clothing and each collection thereafter.

We recommend that you stick to one logo and that logo be visible enough on all articles of clothing offered by your brand. The graphic design should be easy to read and recognizable. When designing the graphics, seek inspiration from your life, your surroundings, or the culture within your community. Having a design that directly connects to a certain lifestyle is what makes a streetwear brand successful.

Versatility

When creating your own apparel brand, especially in the streetwear category, you want each piece to be versatile. Versatility means that you can wear that article of clothing with many other pieces to allow the buyer to create their own unique look and keep their originality.

You can achieve versatility by including basic colors such as white, black, or grey. Minimal designs such as your logo embroidered small on the chest or your logo screen printed on the back of a t-shirt.

The Details

Accessories are essential to completing a look. There are simple accessories you can offer, such as hats, beanies, and bandanas to complete a unique outfit.

Screen printing a hat or a bandana is fairly easy and affordable, and are a good way to add accessories to your clothing line. Additionally, embroidering a logo on a hat or a cross-body bag is a good alternative that provides an added touch of customization and quality.

Focusing on the smaller details can make all of the difference in setting your brand apart from others, such as printing on unconventional spots like the sleeves or adding an embroidered element to the design.

Screen Print or Direct To Garment?

There are many differences and similarities between these two methods of printing, and there are a number of criteria to be taken into consideration when making your decision. The following points will help you decide on which print method is better for your brand and more specifically what type of print method is best for your designs such as logo and other artwork you wish to display on the apparel.

1. Quantity: Digital printing allows for a smaller quantity to be printed while screen printing will usually require a minimum.

2. Apparel: Screen printing has more versatility when choosing your fabric. For digital printing, it is advised to print on 100% cotton or other select cotton blends and only certain colors.

3. Design: Photographs or hyper-detailed images with a lot of colors are usually better printed digitally. However, if you have a large number of shirts you would like to print, screen printing may still be an option but it may cost you a little bit more or may require some adapting to make the design work best.

If cost is your main concern, the following criteria will dictate the best print method:

1. Apparel: The type of apparel can range from value to premium options and depends on the style and brand.

2. Print Locations: There is the option for 1 or 2 locations, which would be the front and/or the back (for a t-shirt or sweatshirt).

3. Fabric Color: For screen printing on darker color fabrics, a white layer before your print is necessary and may cost a little bit more.

4. Number of Colors: The more colors your print requires the higher the cost is for screen printing, however, if you have a large quantity, this cost may be a lot lower as you can have access to deeper discounts.

5. Quantity: With screen printing, the number of pieces will dictate the majority of your cost. This is the most important factor that will most likely dictate the right method for you.

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Streetwear Brand Spotlight:

Never Made is a Los Angeles based streetwear / lifestyle brand created by artist Francisco Reyes, Jr.

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Remember!

When people look at you as a “high-quality” streetwear brand, you’ll not only be able to charge more money, but you’ll be much more reputable in the process. Reputation can take you a long way in the fashion industry, especially when it comes to something as urban as streetwear.

Author: Irene Floridia - Content Creator

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Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.

How To Tie Dye: A Guide in Techniques

Summer is almost here and with 90’s fashion becoming more popular among TikTok’s Gen Zs’ creators, tie-dye is all the rage. If you’re like us and love to scroll on TikTok for hours, you’ve probably come across a couple of tutorials on how to get the perfect tie-dye t-shirt or even sneakers! In this post we’ll take you through the different techniques to get the right result for what you’re trying to achieve.

How To Tie-Dye

We’ll show you different tie-dye techniques on this article that show you how to tie dye like a pro, but here are some tie-dye basics to help set you up for success! Whether you are wondering how to tie dye a T-shirt, how to dye socks or pretty much anything else, here are the basics to get you started.

Supply List:

• Plastic Gloves

• Rubber Bands

• Easy-squeeze bottles with dye powder

• Sealable plastic bad or wrap (for storing your t-shirt while the dye sets)

• Disposable surface cover (like a large trash bag)

• Wire Rack (to avoid your creating from sitting in a pool of dye)

Step 1: Pick your Item

There’s a long list of items you can tie dye, from t-shirts, socks, and sweats to bed sheets, or even shoes! We advise your select an item that is made from 100% natural fibers such as cotton, rayon, or silk. Synthetic fibers like polyester have different fibers that are not as absorbent and this can prevent the dye from dying your items completely.

It is recommended that you wash the item before starting the tie-dying process, especially if the item is new. Some dyes will require you to presoak the fabric in soda ash but with products such as Tulip’s One-Step Dyes, which already has the soda ash mixed into it.

Pro Tip: Do not use fabric softener when pre-washing your fabric. The chemicals in fabric softeners can block dye absorption.

Step 2: Prep the Dye

Some products such as Tulip’s One-Step Dye bottles already have the powder inside, but if you’re using another type of dye, now is the time to set up. Put the powder inside of your easy-squeeze bottles, then add tap water, ensure your nozzle is tightly screwed in and that the cap is on. Shape each bottle thoroughly until the dye powder has dissolved. Wait to mix your dyes until you are ready to apply them.

Pro Tip: Dye left in bottles for more than 72 hours might lose their concentration and may not appear as vibrant after dying.

Step 3: Bind the Item

Lay your damp item or t-shirt out onto a flat surface, make sure the surface has been covered with plastic. We’ll use a t-shirt and the spiral technique as an example, you will find the center of the tee which would be down the middle of the collar, and the section directly under the sleeves. That is your center point for your spiral.

Pinch the fabric in the center and twist the fabric towards the right until the entire shirt is bunched, making a perfect swirl. Use rubber bands to hold the spiraled t-shirt in place by crisscrossing them and creating 6 wedge shapes.

Step 4: Apply the Dye

Using the metal rack, place the t-shirt on to it above a covered surface to avoid making a mess. Wearing your gloves, proceed to apply the dye colors to each wedge created by the rubber bands. Turn the t-shirt and apply the same colors on the back to match the same colors as the other side.

Pro Tip: There’s no wrong way to tie-dye!

Step 5: Let Set

This is the longest step because you will need to let your creation sit for many hours. Place your project into a sealable plastic bag or plastic wrap to keep it damp and let the dye settle. Let your project sit 6 to 8 hours or overnight if you would like to give it some extra time. It’s important for the fabric stays damp while the dye sets, so make sure it’s stored in a cool area.

Step 6: Rinse and Wash

After it has been at least 6 hours and the dye has fully processed, remove the rubber bands and rinse, wash and dry. We recommend you air dry it or follow the instructions on the t-shirt tag.

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7 Best Tie-Dye Techniques & Patterns

Besides this being a fun activity to do with your kids or your friends over some beers, it can also be highly technical with many steps, that if missed, can throw off your design completely.

The Spiral Tie Dye Pattern

This technique is one of the most commonly used and if you’re just getting started this is a good introduction to tie-dying. This technique is simple, pinch the center of the fabric and twist to create folds and then tie with rubber bands strategically then add the dye.

The Reverse Techniques (a.k.a Bleach Tie Dye)

This technique is called reverse or bleach because you’ll need a 100% cotton black fabric and bleach. For this technique, you’ll need to leave your shirt dry and crumple into a tight mound with the rubber bands. There’s no specific pattern to follow, this method is a little looser. Then, mix the bleach in an easy-squeeze bottle to then apply to your fabric. Rotate the fabric as needed while squeezing the bleach into it. Watch as the bleach begins to strip the color of the fabric and gradually remove the rubber bands to then immediately rinse and wash according to instructions.

Once the fabric has been washed, leave it damp and lay it flat on your workstation which should be covered with plastic to avoid making a mess. Then apply the chosen dye colors randomly over the fabric, especially in the lightened sections that were created from the bleach. Once done, put the fabric into a resealable plastic bag and leave it in a cool dry place for 6 to 8 hours. Then rinse and dry.

The Shibori Tie Dye Pattern

This technique is all in the way the fabric is folded. For this technique, we will use a t-shirt as an example. Accordion fold the t-shirt from the bottom edge up towards the collar of the shirt in even folds. Once folded up, starting on the end of the folded shirt, accordion fold it again towards the opposite direction until you reach the other end. Wrap the rubber bands tightly around the folded shirt in each direction, crisscrossing the rubber bands.

Place the folded t-shirt on the rack and begin to squeeze the dye into the fabric on each side. For this technique, indigo blue color dye is usually used. Place the shirt in a sealable plastic bag for 6 to 8 hours or overnight. Once the dye is fully processed, cut away the rubber bands and rinse, wash and dry according to your instruction guide.

The Ice Dye Technique

This technique requires literal ice. The pattern from this technique is very recognizable as it’s one of the most popular. The first step is to damp your fabric in soda ash or the Tulip One-Step tie-dye, then lay your damp fabric out flat on your covered work surface. For this technique, the crumple tie-dye pattern is the most commonly used and worst great, but you can experiment with other patterns you want. After using the rubber bands to bind the fabric, place it on a rack (over a bucket or a bowl is recommended to catch the dye as the ice melts). Then cover the fabric with ice, make sure all of it is covered, the more the better.

After covering the project in ice, sprinkle the dye powder randomly over the ice. The ice will melt and help the dye absorb into the fabric. Depending on where you live and the weather temperature, it could take a while for the ice to melt or not much time at all. If the ice melts quickly, you can then place your project into a sealable bag and allow the dye to set for 6 to 8 hours. If it takes about this long for the ice to melt, it’s time to skip the bag and move on to the next tie-dye step which is rinsing and drying.

The Spider Tie Dye Pattern

For this technique, you will start with a damp fabric and then fold it in half. Pinch the fabric where you would like the center of the spiral to be, then twist until the entire fabric is spiraled. Bind the spiral with three intersecting rubber bands to create six wedge shapes. Apply a different color of dye onto each wedge shape and then carefully flip spiral over and apply the same colors on that side.

Apply black dye to one side of the spiral, completely covering the other colors. Cover with a plastic wrap to keep damp and let it sit for 6 to 8 hours. Then rinse thoroughly and wash separately.

The Kaleidoscope Technique

For this kaleidoscope pattern, you will start with a damp fabric and fold it in half, if using a t-shirt, fold it in half lengthwise and press flat on a tabletop. Pinch the fabric where you would like the center of your first spiral to be, then twist the fabric a few times to create a small spiral.

Maintain the first spiral while pinching another section of the fabric and twist several times to create a second spiral. Then crumble the remaining fabric towards the spirals. Bind the fabric with rubber bands to hold securely. Then make a paper ring to fit around the bound fabric and this will help keep the ice in place when dying.

Instead of adding water to dye bottles to mix, squeeze dye powder of a few colors on top of the ice, then let the ice melt and remove the paper ring. Flip the shirt over and repeat the process on the backside with additional dye powders. Once the backside has been dyed, cut off the rubber bands, then launder according to instructions.

The Firecracker Pattern

Scrunch damp fabric into a tube shape and wrap a rubber band around it at about a third of the way down from the top. Repeat on the bottom third. Add the dye to the top third of the fabric above the rubber bands. Then add Blue dye onto the bottom third of the fabric below the rubber band. Then wrap with plastic and let sit, then rinse and wash accordingly.

The Dip-Dye

Dip-dye (also known as tip dyeing) is a technique that involves dipping the ends of the fabric into dye. Dampen the fabric in preparation for dying then mix the dye of your choice and pour into separate plastic bins of bowls. Dip one side of the fabric into the first color, then squeeze out any excess dye back into the container. Dip the other side of the fabric into the second dye color making sure both dyes don’t touch. Lay the fabric flat on a rack and cover it in plastic wrap. Then let it sit for 6 to 8 hours. Rinse, wash, and dry.

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Brand Spotlight:

LXIX Apparel

While we at Family Industries do not do this type of customization, we have done projects with tie-dye by having help from LXIX Apparel which is a tie-dye haus located in Los Angeles and run by Brian Robert Jones, who is the guitarist for the band Vampire Weekend.

LXIX Apparel focuses on creating vibrant tie-dyed apparel from hoodies, and t-shirt, to full sweatsuits. LXIX has helped us with projects for Urban Farms LA and we have printed for their own brand as well.

Author: Irene Floridia - Content Creator

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For any inquiries, send us a message!

OR

send us an e-mail at quotes@familyindustriesla.com

Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.

The Rise of Gender-Neutral Clothing

Source: Christen Press and models sport gender-neutral streetwear in a promotional image for Re-Inc.

We often think of clothing as a way to express our gender identity, but what about defying the gender norms when it comes to what you wear? This ideal has become more and more accepted by newer generations who are working to break down the berries of gender norms in fashion. In this article, we’ll take you through the latest in this fashion movement.

What is Gender-Neutral / Genderless Apparel?

Source: Youth Incorporated

We actively break down apparel into 2 main differentiations, men or women, while the conversation of gender continues to evolve within our society, and fashion is trying to keep up. It is true that the notion of clothing having a gender is a social construct, for example, when looking back at the way in which the high heel shoe was invented, men wore them to imply their upper-class status; only someone who did not have to work could afford, both financially and practically, to wear such extravagant shoes.

So, gender-neutral apparel is now becoming more popular among the new generation, but what does gender-neutral apparel look like? Well, “Genderless” clothing is being designed without a specific color or texture in mind, it is simply designed to be able to fit a variety of body types and the fashion is fluid, not inherently masculine nor feminine.

Check Out 3 Designers on How They Define Genderless Fashion

“The term gender was first used in 1955 to describe social and cultural aspects of whether a person was male or female, regardless of their biological sex. Next, the term unisex was coined in the 1960s in reference to garments that were intended to be worn by either sex.”

Comfort Over Gender

Source: One DNA

One of the many reasons gender-fluid apparel is trending, is the comfortability factor. Women’s clothes have a history of being uncomfortable to wear for long periods of time, and this is part of the reason many women look for more comfortably fitting clothes, oftentimes in the men’s section.

Additionally, not only is athleisure wear becoming more and more gender-less, but it’s the every-day clothing choice that attracts people, especially after more than a year being stuck at home wearing sweats or pajamas due to the covid-19 lockdowns.

In March of 2020, pajama sales increased by 143%2, but bra sales decreased by 13%. Right from the start, comfort became a priority.

Sales of gender neutral clothes on the rise

For brands looking to maximize sales, going gender-less can be a beneficial move. Because design isn’t inherently feminine nor masculine, fabrics and patterns can be worn by either gender or non-binary person. By taking the gender-fluid route, brands can cut costs on design time and sourcing fabric as well as manufacturing.

We have seen big brand such as Zara who introduced a line of unisex clothing for adults, while GapKids did the same for children’s wear. Toronto’s Muttonhead Apparel, whose utilitarian casuals are designed to fit both men’s and women’s bodies, has gained a huge following. Haute fashion houses like Hood by Air, J.W.Anderson and Gucci have all released unisex lines.

“Brands can create long-lasting, high-quality pieces that can be sold at higher prices.”

Source: EDITHMARCEL.

Photo: Alessio Costantino

Ethical & Sustainable

We have seen that fast fashion is slowly losing traction, and shoppers are looking for more sustainable options and ethically sourced apparel. This is where smaller brands can outshine big corporations. Yes, the cost is higher but studies show that consumers are more interested in quality, so they are more likely to spend a little more if the product is marketed right.

The Future of Apparel

Designing apparel that goes beyond the binary is predicted to become more and more popular among young people. Along with the size inclusion movement and trans and non-binary issues on the forefront of social conversations, we will be seeing more brands launch unisex apparel.

Read In-depth guide: un-gendered fashion and unisex clothing brands

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How To Design

Unisex Clothing

Source: Zero Waste Daniel

Proportions

Biologically speaking, women’s bodies and men’s bodies are inherently different, therefore, adjustments are necessary but it should not compromise the overall style of the garment.

T-shirts for example, are easy to design to be worn by either gender. However, for a jacket or a blouse, it is important to have variety in size and proportions.

Design

Keep It Simple. If you’re just getting started, select a few garments that can be worn by either gender and adjust sizes accordingly. The overall design should be simple and loose, nothing form fitting but not too baggy.

Most unisex clothing was, and is, based on male styles. Fit may be adjusted, some new fabrics may be introduced, but it is still basically men’s clothing adjusted to include women wearing it.

Color

Go crazy with color, don’t be afraid to use a lot of colors and patterns.

Functionality

Not only is comfort a big part of unisex design, but functionality such as deep pockets, buttons, and zippers also play a big role. Think utilitarian!

Fabric

It is recommended to source recycled or natural fabrics like silks and organic cotton to achieve an “adaptable-type style” that downplays certain parts of the body and that can be worn in various ways.

Author: Irene Floridia - Content Creator

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For any inquiries, send us a message!

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