Promotional Merch Cultivates Brand Loyalty

Investing in promotional items does not have to feel like a loss. In fact, promotional merch should be considered standard practice, because the consumer market is so saturated with brands selling the same products or services, it’s good to stand out. We’ll take you through some stats and reasons why branded promotional items will generate revenue in the long run.

“The U.S. alone accounts for an estimated $298 billion in ad expenditures annually and was recently named the world’s largest advertising market.”

— Moumita Das

Why Does Promotional Merch Matter?

With so many marketers focusing all of their efforts in digital marketing, tangible promotional products have taken a backseat. Unfortunately, businesses that have chosen to dismiss such products, are missing out.

Infographic by PPAI Research

A 2017 study by the Promotional Products Association International (PPAI) explains everything you need to know about the effectiveness of promotional products. According to the study, most people keep promotional products for an average of eight months. That means your advertisement is sitting in front of someone longer than a simple PPC ad or pop-up on a website.

Promotional products provide brands with a reliable path to reach the target consumer group by positioning their message as it will be best received. In fact, according to PPAI research, promotional products are the most welcomed form of advertising by all generations and considered most effective in providing a rationale to respond. Promotional products not only allow brand messages to effectively reach their intended audience, but they also spread the word to anyone who sees the product displayed, used, or shared.

89 % of consumers have received a promotional product in the past six months; that’s nearly nine in 10 who own a promotional product, nine in 10 who use promotional products, and nine in 10 walking billboards for a brand.

Read more: Top 10 reasons to use promotional merchandise

Swag and Brand Representation

Brand ambassadors or brand representatives are also an essential part of driving your promotional product marketing strategy forward. In many instances, your promotional products are being distributed at large events and festivals. For a successful campaign, you will need an energetic team to help promote your brand and give out your branded swag.

Check Out 18 Company Swag Ideas Employees Really Want For 2021

Every brand needs a face and voice that will go hand-in-hand with the product. It’s not just about choosing the right product, you must also find the right people to promote your brand, a friendly face with a charismatic demeanor can help build confidence in your brand. A simple pleasant interaction with your brand ambassador will eventually result in brand loyalty.

Know Your Audience

In order for you to grow your brand loyalty, you should understand who your current customers are; but no only WHO they are, but WHAT they are – in terms of their needs, their wants, and what drives them to choose you over a competitor. By focusing your time on collecting this type of audience information, you can easily build a large following that is loyal to you and your business . Once you have a good grip on who your target audience is, you can seal the deal by presenting them with custom promotional products that appeal to their specific lifestyle .

Read How To Find Your Target Audience And Create The Best Content That Connects

Continued Engagement

Show that you appreciate their business! If your brand sells products or services, a good way to ensure continued engagement and brand loyalty is by providing free gifts after a purchase has been made or after a client connection has been made. These small gestures keep you fresh on their radar and they will associate your brand with a positive feeling.

So, How does a Promotional Item Promote Brand Loyalty?

It is important to create a promotional item that is of high quality because people will associate the premium quality of the gift or promotional item with the quality of your business. This will help a lot in keeping the first-time buyers of your products forever.

Promotional products can drive consumers to your business in a cost-effective way. Giveaways bring instant brand recognition. You can expand the reach of your products or services amongst a larger audience, and these items are also excellent for building a solid customer base and driving customer loyalty.

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3 Tactics for Promoting Your Branded Merch

So you don’t have the capital to give our free promotional items? Well, we think that you can make a decent return by selling them through your website for an extra revenue stream. This will of course depend on what type of business you have as it may not apply to everyone.

Check Out Launch like Steve Jobs: 7 Ways to Build Buzz for Your Next Product Launch

Limited Run

You can create a buzz around a product that is a limited-run item that would be worth buying. Find an item that would be useful, things that can be used in every-day life or that can be great decor. A good option would be to collaborate with an artist or another business to then create something unique, this way you will also attract the audience of that other artist or brand.

Promotional Discounts

Providing a promo discount code to loyal subscribers is also a great way to push your product, especially if it’s during a holiday or a special sales day such as Black Friday or Cyber Monday.

Bundles or BOGO Deals

Promotional merch can also be an added bonus to a purchase of another product. Many times this tactic drives the buyer to chose your product over the competition if it means they will get an extra item to compliment their purchase.

Author: Irene Floridia - Content Creator

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10 Unique Merch Ideas

Maybe you have a strong online platform or you’re in a band just starting out and looking to make some cash; selling merch is one of the easiest ways to promote yourself. This is no secret and the market may seem to be too saturated, so coming up with a unique product is key. We’ll give you a few ideas on what we think are unique ideas that not a lot of brands or influencers are doing.

90% of people who receive a promotional product can recall the name of the brand.

What is good merch?

Good merch is often associated with a product that is used regularly or daily. So, you have many products that could be considered good merch, however, how do you stand out from other brands that are also trying to get into the merch game?

Most of us think of t-shirt and hats when it comes to promotional products or branded merch, but there are other useful products that can make all the difference.

Here are 50 Crazy Stats and Facts About the Promotional Products Industry

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10 Unique Merch Ideas

What makes your merch unique? Figuring out who your audience is, will unlock the merch possibilities. You’ll want to gather as much information about your customer as possible to make an informed decision for what type of merch you will offer. However, here are some ideas for merch that can be offered to various audiences and ensure to make a lasting impression.

Promotional products are ranked the most effective form of advertising across all generations. ( Source: PPAI)

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Customized Wireless Headphones

If you’re like most people, you use headphones to listen to music while at the gym, at work, or on a walk. Wireless headphones became more essential during the working from home days when virtual meetings became the only way to communicate with coworkers. Wireless headphones are a great promotional product because it’s useful in everyday situations and appeals to a wide variety of people, from the travelling professional to the gym rat.

Read What Is The Difference Between Wireless And Bluetooth Headphones?

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Phone Accessories

Phone accessories are a promotional product that is more of an obvious choice because we all carry a phone with us. However, because there are different types of smartphones, the accessories would have to be something that could fit any type of phone, such as a phone ring holder which also performs as a stand. Your logo can be laser printed or using a UV Litho printer.

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Reusable Cups / Mugs

With the world steering towards a more sustainable and plastic-free direction. More and more people are carrying their own cups. Offering a reusable coffee mug with a cool design and your logo is a great way to participate in the global environmental conscious movement. There are many ways to print your logo on one of these cups. Adding a rubber band around it is perhaps the most cost-effective and practical way to incorporate your logo or brand design.

Check out 7 Companies Making Custom Organic and Ethical Apparel for Your Business, Organization, or Event

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Portable Speakers

While this item may be more costly, a portable speaker is one of the most popular promotional items because of its purpose. Everyone loves a good portable Bluetooth speaker! There are a variety of ways in which you can add your branding to a product such as this one.

Check out 10 Common Promotional Products Made More Interesting

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Stadium Seat Cushions

With the return of live sports this year, a great promotional product is stadium seat cushions. MailChimp had these seat cushions with their logo and a tagline. The cushions include a handle at the top for easy carrying. This is a great product for live events such as music festivals.

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Custom Socks

Socks are an easy and cost-effective promotional item. Generally, the brand will include socks along with another product such as a mug as a complementary addition. Socks can be screen-printed with your logo, a tagline, and your brand colors. The most popular print area for logos is the sole or the side near the ankles.

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Custom Airpod Case

Another inexpensive promotional product are AirPods cases made from silicone which can be printed with your logo or your preferred design showcasing your brand colors and any other design aspect. The most popular cases have a loop to place on your keychain or add a clip to keep from losing it.

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Collapsible Water Bottle

While water bottles, in general, are a popular promotional item and it has been overdone by most brand, we recommend this innovative collapsible water bottle that can be easily stored away when it’s not being used. These bottles are made with a thin silicone material, making it easy to print on, and can also be lasered in with a CO2 laser engraving machine or by using silicone ink.

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Touch Tool

These tools gained popularity during the 2020 Pandemic as we all began avoiding touching everyday surfaces that were in public areas such as door handles and elevator buttons.

Even after the pandemic, many people are used to using them now and plan to continue to use this product in their everyday lives.

Many brands began using this product as a promotional gift for their employees and some sold them to the public. These are inexpensive items that are easy to print on using heat transfers and/or laser etching simple logos.

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Gift Set - Swag Box

With a bigger budget, brands can create their own customized box to include up to 5 items in a branded box with other branded products in it. You can include 3 or more items from above and display them nicely in a box printed with your brand colors and logo. Many brands use these swag boxes to increase brand loyalty with their current clients. This is a great way to keep your clients engaged and make them feel a sense of significant value for your company.

Author: Irene Floridia - Content Creator

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Guide To Product Packaging and Labeling

Consumerism is at its all-time high, standing out in a million other products similar to yours can be a real struggle. Now more than ever, brands are valuing their packaging and labeling a lot more than they did before. If you’re not pushing boundaries with the artwork and design of your product and packaging, take this as a sign to up your game and re-evaluate your approach. In this article, we’ll go over the steps you need to follow to create an eye-catching product label and package.

Product Packaging

We don’t often consider package design as a difficult creative job. Well, you might be surprised to learn that it does take quite a bit of effort! Blending colors, icons, logos, illustrations, and text on the bag to draw people’s attention is the job of a package designer. Beyond design, you also have a wide array of choices in packaging materials, such as folding carton boxes, plastic, fabric, and more.

There are three questions you must have the answer to before you start designing the packaging for a product.

Product Packaging: How Top Brands Design Memorable Unboxing Experiences to Delight Their Customers

What Is The Product?

This question may seem very basic but it’s crucial to help you determine if there are any logistical musts for your product packaging. For example, a delicate product may require more secure packaging like packing peanuts or a sturdy box. Something that is large or with odd dimensions, on the other hand, may require a custom packaging solution instead of a box, such as a fabric bag or aluminum can.

Read How to Package Odd-Shaped/Sized Objects for Shipping?

Who’s Your Customer?

The type of packaging is often dictated by who your buyer/customer is. Is the product supposed to be used by men, women, or both? Is it for children or adults? Is it geared towards people who are environmentally conscious? To those on a budget or with lots of disposable income?

Read The Effect of Versioned Packaging on Various Demographics

By answering these questions in preparation to design your packaging, you’re narrowing down things like the materials, colors, and overall design. Products for older adults may need larger text. Alternatively, items geared towards an affluent customer will need to consider materials that create a feeling of luxury.

How Are People Buying Your Product?

Is your product easily accessible? Are people exposed to your product at a supermarket, a boutique, or online?
You’re going to want to think about packaging differently if the product is going to be sold online and shipped than if it’s going to need to stand out from the competition on a big-box store shelf.

Read 10 Ways To Make Your Product Stand Out On The Shelf

If the product is being sold online, perhaps a box in which the item will be rattled or easily damaged while in transit may be a bad idea. If you’re limited on your budget, packing peanuts or wrapping the item in bubble wrap is a good alternative to other expensive materials. Those that will be on a boutique shelf will need to catch the eye of a buyer surrounded by cutesy items in cutesy packages.

Order your own branded packing and packing promotional items

Pro Tip: If printing on packaging is out of your budget, consider custom tape to use on blank boxes (applicable for online retailers) and/or stickers with your logo!

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Product Labeling

Product labeling is a part of the packaging of a product. Labeling is the written information on the packages. These written labels on the package cover important information which needs to be communicated to a customer. Product labeling is different from packaging. A product packaging might have the brand colors, the logo, and the material as well as the shape of the package, etc.

These are some of the technical details you should be considering when designing your labels.

Digital Printing: A Packaging Revolution

Colors

Following the advice above, if your product will be sold in stores then you want to use colors that will stand out and will make a statement. Additionally, when branding, you should stick to a color pallet of at least 3 colors and follow that throughout your labels and packaging. You will also need to have the CMYK values or Pantone Matching Values (PMS) colors for printing.

Read Psychology of Colour – How To Use It In Your Packaging Design

Fonts

The font should be legible and easy to follow throughout the label. Make sure it doesn’t clash with your logo if your logo is a typeface. Ensuring the font is the right size for the size of the product is also important, and you want to make sure that you have the rights to the font to avoid any legal issues.

Check Out How to Choose Brand Fonts for Packaging Design

Logo

Having your logo on the label is key, make sure it’s centered and represents your brand colors and aesthetics. For a smooth printing process, make sure your logo is a vector file.

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Conclusion

It’s advised to spend a good amount of time thinking about your packaging, more often than not, people chose the product that looks cool and interesting, especially on a shelf with other competition. Be strategic about choosing your colors, fonts, and artwork. It’s best to work with a designer that can execute the artwork and placement of your label, logo, and other necessary product information.

If your budget does not allow for hiring a designer, or if you’re product is sold online, for packaging we recommend getting branded packing tape, stickers, and stamps of your logo to easily brand your packaging on a budget. You can have stickers, pins, and other promo items printed by your local print shop.

Author: Irene Floridia - Content Creator

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How Using a Local Print Shop Benefits You

Not all screen printing shops are created equal, and we believe that there are many benefits to using a local business. Those benefits range from community economical growth to environmental impact, and we will take you through some key points and reasons why using a local screen printing shop is not only beneficial to you but your community.

Why you should support local businesses

Community Economic Growth

Local businesses are better at creating higher-paying jobs for your community. When you shop locally, you help create jobs for teachers, firemen, police officers, and many other essential professions. Supporting your local businesses helps improve social benefits and other public programs to help the local community with housing and food insecurities. Besides contributing to the local economy by employment, studies have shown that local businesses donate to community causes at more than twice the rate of chain businesses. For Family Industries, this is especially true and part of their mission as a Los Angeles based print shop.

In the summer of 2020 when California was being affected by wildfires, Family Industries sprung to action and offered an original design to be printed on t-shirts to sell and donate the proceeds to Direct Relief. When you buy local, you can be sure that those companies will make a change to your surroundings and bring positive change to your family, friends, and neighbors.

The Environment

Buying from local businesses conserves energy and resources in the form of less fuel for transportation and less packaging. It’s reported that buying local reduces automobile miles by a total of 25%.

When purchasing from an on-demand print shop, the amount of energy used in terms of production is much higher than a local print shop. Additionally, because these businesses are located all over the US, the amount of packaging used is also much higher, as items need to be oftentimes secured with additional materials such as foam, cardboard, and/or plastic. Furthermore, because products are being shipped all over the country, the amount of fuel used also affects the carbon footprint of those companies.

Personal Connection

You are their friends and neighbors, and locally owned businesses have a vested interest in knowing how to serve you. They’re passionate about what they do. Why not take advantage of it? Additionally, there is pride to take in knowing that you are helping a business in your neighborhood thrive and they are more likely to go the extra mile for you to make sure you are happy with the service and/or product.

Quality

When it comes to finding the right screen printer to uphold your standards and ensure the quality is good, finding a local print shop is your best bet. Why? Well, there are many print-on-demand online businesses but being able to visit a facility and see the operations and quality of the product before making a purchase can make all the difference. This instills confidence that your product is of high quality and that you are being provided with the best possible service. Unlike online print shops, you are able to speak with a real person and make a connection with them, and explain what you would like. Furthermore, the print shop also makes a connection with you and your brand and that pushes them to guarantee good quality work.

Local Screen Printers

With all the online print-on-demand printing services available to you, it may seem like an easy decision but you’re not assured good quality and service. It is reported that smaller businesses are more likely to care more about the quality of their service or product than bigger corporations as they tend to have more disposable income. For smaller local screen printers, their reputation is everything and they take greater pride in their craft. Additionally, local businesses can help boost brand awareness for your business by posting on their social media or their website.

For Family Industries, their primary goal is to bring quality to everything that they do as well as providing fair wages to their employees to guarantee productivity and quality.

Family Industries has also held a few community events to help local businesses during the Covid-19 pandemic by promoting their merch, as well as helping local artists by printing their artwork on t-shirts and selling them.

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Bottom line

Shopping in a local business district means less infrastructure, less maintenance, and more money available to beautify the community. Also, spending locally instead of online ensures that your sales taxes are reinvested where they belong: in your community.

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For questions, send us an e-mail at quotes@familyindustriesla.com, or give us a call at 323.227.1547 and we'd be happy to help.

Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.

Author: Irene Floridia - Content Creator

Best Promotional Merch Ideas

In the corporate world, it is often customary to have branded pens, notebooks, or mugs. While having your brand on a pen is cool, we think you can do better! Much of the branded products you will find at a conventional office space are stationary and almost expected, but we believe that having more interesting merch brings excitement about your brand for both employees and clients. Promotional merch is also used to spread brand awareness and it can also be used to work with social media influencers to promote your services or products. In this article, we will show you a few ideas for cool branded merch ideas to fit your brand.

Remember! It is not about just having promotional products but about having the right promotional products that are geared towards your audience. Therefore, it is important to do your research before creating an item to promote your brand.

Unconventional Event Swag and Promotional Items

Robo-cube puzzle fidget toy

Magnetic interactive fidget pen

Hexagon spinner fidget cube

Ball of Whacks fidget toy

Fidget Toys are the new stress balls! Everyone loves a good fidget toy to entertain themselves while taking a mental break from your desk job. Especially now that more and more people are working from home and encounter more distractions than before. In addition to the improved learning benefits, fidget toys can also reduce anxiety and stress, enhance dexterity, improve coordination and fine motor skills. Besides the benefits, a fidget toy makes for a great promotional item for potential clients or current clients as it keeps your brand on their minds, but also, who doesn’t love a cool gift? Check out ‘Fidget Toys Are Not Just Hype’ - Scientific American

Conventional and Practical Branded Products

Supersweet Coffee & Tattoos

Panton blue light glasses

Verve Coffee Shop

Ultra-portable speaker

Promotional items are also great if you are looking to do a virtual giveaway. Depending on your business, you may be looking for more traditional items that can be used to promote your brand but still motivate people to want to participate. Promotional products such as t-shirts, hoodies, speakers, notebooks, and coffee mugs are more of the traditional branded merch and can seem boring to some but if you have a good design that also ties in your logo, chances are, people will want them. What is better than a free t-shirt? A cool free t-shirt. Incorporating giveaways can be an excellent way to get people excited about your event, while also spreading brand awareness in untraditional ways.

“8% of promotional product recipients remember the name of the advertiser on the products. 85% of the recipients do business with the advertiser on the product. 83% of people like receiving them.”

Praytell agency Promo Box

Why Promotional Product Work

Promotional products are a powerful marketing tool because they allow a brand to connect with consumers by engaging their senses. Branded items are one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products often create more memorable brand experiences and promote brand recognition.

Family Industries has worked with brands such as Praytell Agency to create a one-of-a-kind promotional items box which included a pair of bombas socks, a thermal mug, stickers, and a scarf. All products and the box itself contained a print of their signature logo.

How to Design The Right Promotional Item

When creating your own promotional items, it is tempting to try to pack as much information as possible, but we suggest you prevent overwhelming the design with too much text. Keep these points in mind when you're designing your promotional products to create memorable gifts.

Less Is More

Keep it simple, use your brand logo and a catchy tagline, website, and if you’re able to fit it in, a phone number or a social media handle.

Use Your Brand Colors

Choose a product with your standard colors to maintain consistency in your style and to improve the chances of brand awareness. If a product option is not available in your colors, select a neutral color that will allow your brand identity to shine through your logo and text, instead.

Usefulness

You will want your product to be useful time and time again. Novelty items such as fidget toys are great to raise a smile or promote a healthy work-life balance, but depending on your audience perhaps more traditional items such as travel mugs, t-shirts or flash drives are the best options. Do your research!

Key Takeaways

Promotional products are essential for your business, over 50% of adults use at least one promotional product regularly, and 85% of that group will eventually do business with the advertised company. Additionally, the cost of a promotional item compared to regular advertising is much lower, and corporate gifts build relationships and brand loyalty.

Author: Irene Floridia - Content Creator

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Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.

DIY Screen Printing on a Budget

So you have a great design and you want to make t-shirts but you’re on a budget and can’t afford a minimum order from a local screen printer? Well, you can get your own setup on a limited budget and we’ll show you how. In this article, we will take you through the essential materials and how to outsource some of those expensive items.

Screen Printing: The Essentials

These are the materials you will need to have a basic setup, later on, we will give you resources on how to either make your own, where to find a good deal, or best practices on how to waste less to get more.

1. Screen - The screen has a mesh, which is the fabric stretched over the screen’s frame, and is a weave that has tiny holes in it, which allows the emulsion to harden and adhere to it, and also allows ink to pass through the mesh that is open, IE the stencil. The common sizes are 18″x20″, 20″x24″, and 24″x31″, but there are companies willing to make screens to any size needed.

2. Press - The press holds the screen in place between prints, making it easier for the user to swap out the paper or clothing being printed.

   Learn more about Choosing the Right Screen Printing Press
   

3. Photo Emulsion - This is a thick liquid substance that reacts to light. Essentially, emulsion becomes "tougher" when exposed to light, making it more difficult to remove from surfaces. The emulsion is applied to the screen, at least one layer on both sides, using a scoop coater.

4. Stencil - Stencils are basically opaque sheets, similar to transparency sheets, that the designs are printed onto using a laser printer. The design needs to be as dark as possible so that it blocks UV light from the exposure unit to the areas behind the design. Learn How To Screen Print with Stencils

5. Ink - We recommend using water-based ink to have the best result. Water-based ink is friendly to the environment, stays longer wet on the screen, and requires little chemicals for cleaning. This ink requires technical expertise. Another option is plastisol based Ink. This ink was the most common choice for a long time because water-based ink is more difficult to use, therefore requiring printing expertise.

6. Squeegee - A squeegee is a rubber blade attached to a long wooden, metal, or plastic handle. It’s used to push the ink through the mesh screen and onto the surface being printed.

7. Darkroom Light - For this process, you will need a darkroom to be able to apply and mix your emulsion. A darkroom-safe light is necessary to be able to see while you’re preparing the screen.

8. Exposure Light - After coating your screen with emulsion, it’s time to place your stencil on it and expose your design using an exposure light.

Check out The Art Of Making: Hand-Screen Printing

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But How Do I Print on a Budget?

We get it, the materials list is long and it’s not looking cheap! - Don’t worry, we got you! Here’s how you can cut costs on your materials.

Tip: You can almost always find some of the materials listed above on websites such as Craigslist, OfferUp, or Facebook Marketplace. This is a good way to get exactly what you need without paying full price.

Screen

With the price of lumber being low, building your own frame can be cost-effective, although screens are fairly affordable. Screens for screen printing range in price from $20 to $35 dollars, however, if you are making a print requiring more than one screen, this can get pricey. We recommend that if you’re just starting to only get one screen and begin printing single color prints.

Screen Printing Press

A press is the most expensive part of this process, it can run you anywhere from $100 to $1,200 dollars but you don’t have to have a press. Many printers have simply used a screen on a table and applied pressure with one hand while printing using a squeegee with the other. The trick is to make sure the t-shirt is placed always in the same spot.

Now, if you’re doing a large print and it requires a little more concentration, we suggest you set up on a table that you don’t mind drilling a hole into, and add door hinges to your screen and the table - this will prevent your screen from moving and you can use both hands while printing.

Ink

Inks can get pricey, but as we recommended, you can find this on Apps like OfferUp or Facebook Marketplace. Otherwise, a way to conserve ink is to minimize your use by pouring smaller amounts when printing and keep pouring as you go. This practice will prevent you from wasting ink.

Learn about What is the Best Ink for Screen Printing

Squeegee

Squeegees are very affordable and you can find a whole kit for less than $10 dollars if you buy directly from a wholesaler.

Darkroom Lighting and Exposure Light

The best way to work with the photo emulsion is in safelight conditions. A darkroom safe light lets you work with the photo emulsion in safelight conditions so that you can see what you’re doing when mixing the emulsion and coating the screen without exposing it to UV light. Because film photography is not as popular anymore, you can find a lot of Darkroom-safe lights on websites such as eBay for $20 dollars.

For exposure lights, you can go to your local hardware supply store and find 500-watt or higher halogen work-lights anywhere from $20 - $40 dollars. They generally have a black housing and clear glass lens at the front with a wire grill covering it. Start by removing the grill and glass from the front. It is a UV filter and when you expose your artwork to your screen you will want maximum UV exposure. This is a great alternative DIY exposure setup.

For a more in-depth list of screen printing materials, check out What is Screen-Printing and What Materials Do I Need?

Author: Irene Floridia - Content Creator

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For any inquiries, send us a message!

OR

send us an e-mail at quotes@familyindustriesla.com

Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.