Working in the entertainment world whether you are an artist, a content creator, or a marketing agency, having merch that reflects your brand can be a challenging task. Nevertheless, having merch can only help you further reach your target audience and provide a way for your fan base to support you to continue making content. In this article we will show you the ways you can brainstorm to achieve the best merch line that will result in sales or brand recognition.
Merch For Entertainers
Artists, Bands, and content creators are in a unique position. They are one of the few entities that can create revenue directly from branding themselves. Very similar to professional sports teams, musical artists, and entertainers can sell merchandise that bears their name and likeness that will in turn create awareness and provide revenue for their brand. That brand being their name, logo, music, social media, podcast, & YouTube channel.
As entertainers, most of the revenue comes from selling tangible things. This is especially true for musicians as touring can be expensive and venues do not pay well unless you’re a recognized artistist. Selling band merch can be your way to not only advertise your music but also help you sustain a lifestyle of travel to get your music out there.
With the rise of TikTok, original content creation has become the lifeline for social media. Without original content, these apps would not have the success they are experiencing now.
While apps like TikToK and sites like YouTube will pay for content contributions, unless every video gets millions of views and comments, you’re not making enough to sustain a balanced lifestyle. This is why we believe that offering merch is a necessary step to maintain a steady stream of income.
Check Out Merch Ideas For Streamers and YouTubers
Podcast Merch
Sword & Scale Glow in the dark Skull Tee
Generally, podcasts will focus on specific topics and follow a theme such as true crime, comedy, storytelling, and relationship advise. Most successful podcasts will have a merch store comprised of t-shirts, sweatshirts, and maybe a travel mug.
What can you do to mix up it up? Well, this will depend on what your podcast is about. For example, Sword & Scale podcast has a glow in the dark skull t-shirt, which correlates with their true crime theme. They also sell shot glasses with a mug shot of different serial killers. This is a way to capitalize from your core content.
Additionally, knowing your audience will need to be a focus when creating merch. Sword & Scale knows that their demographic is primarily female, this is why they offer options for a lady’s cut tees and other more “female” centered designs, where as other podcasts such as The Joe Rogan Experience has mostly unisex cut t-shirts and other items that primarily target a male audience.
Pro Tip: You don’t have to just use your podcast name. Get creative and use a tag line or a quote from your show.
Youtuber Merch
Zack King card deck
A good YouTube channel has a specific theme. Honing into what content gets the most views and and figuring out your style will help you come up with merch that fits into the overall message of your channel. Your subscribers will want to see the general merch such as t-shirts, hoodies, & drinkware but we believe that in order to really push your merch, you will need unique merch items.
You may recognize Zach King as the new-age YouTube magician and optical illusions mastermind, Zach has become YouTube legend and unless you’ve been living under a rock, you’ve seen his videos.
Zack King has developed a brand for himself with his wildly entertaining video content - and with so much success it’s only logical that his merch will reflect his brand. Zack King’s merch includes a magician playing card deck, which lines up perfectly with his content and overall branding.
Check Out The Best Eco Friendly Merch
Entertainment Agency Merch
Family Industries Event Screen Printing
Unlike YouTubers and Podcast hosts, entertainment agencies don’t have a face or a specific voice, they mostly rely on live events such as festivals which attract a variety of people depending on the type of event. For an agency, having a specific understanding of their demographic can be challenging.
Live merch printing has been a great way to develop revenue based on the type of event as it can always be adjusted to fit the specific demographics of the crowd.
A good merch agency can help an entertainment agency develop and expand on different merch items that can be customized on site such as with live screen printing, live embroidery, live sublimation, and much more!
By adding a customization option on site, can excite event goers to get their names or initials printed unto an events shirt, or tote bag. These are very simple ways to get the crowd involved and it can create a stream of revenue.
Author: Irene Floridia - Content Creator
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