Promoting your brand at an event such as a tradeshow or a festival is a must. Giveaways is a good way to engage with the event goers and boost brand awareness.

Trade show Giveaways

Tradeshows can be great exposure for brands in the service industry and giveaways or promotional items can aid other marketing efforts. Whether you call them promotional items, tchotchkes or swag, exhibitors at every trade show hand out countless trade show giveaways to attract and encourage attendees to enter their space.

Check Out 6 PR Tips To Gain Exposure At Trade Shows

The right trade show giveaways can help generate leads and support integrated marketing messages that will prompt attendees to tie that message back to your company long after the show has ended.

What’s The Right Trade Show Promotional Item?

The perfect trade show giveaway items communicate a company’s brand strategy and messaging to attendees. Before selecting a trade show giveaway item, first consider weather or not they support your corporate or brand image and campaign theme.

Check Out How To Build an Effective Tradeshow Marketing Strategy

Brand Alignment

• Ensuring your branded merch has your company logo printed, etched, or chiseled on it. It does not matter how cool the giveaway is, you will lose out on business and exposure if the item cannot be linked back to your brand.

• Your giveaway items need to in some way tie-in to your brand and most importantly, your industry. This will help the attendee connect the dots between the physical merch item to your service or business.

• If you’re attending a themed trade show, select an item that goes with the theme to further strengthen your brand messaging.

Pro Tip: Once you’ve chosen the right merch for your trade show booth, the way you display your items and present your brand is just as important as the items being displayed. Approaching your display as another tool for marketing is a good way to ensure a successful way to show the value in your business.

Check Out Trade show booth design is a key element to engaging with attendees.

What Is A Valuable Trade Show Giveaway?

The most important function of a tradeshow giveaway is the ability for that item to resonate with your clients and prospects. While unique and fun giveaways are always a good way to generate overall interest in your brand, practical merch items can present more value to a trade show guest.

• Think of a trade show giveaway item as something an event goer can immediately find useful such as tote bags, water bottles, sanitizer, or a backpack.

• Some of the most valuable giveaways are the ones that will be used frequently like a cool keychain, wireless phone charger, or a phone case / phone wallet.

• Apparel such as t-shirts are always attractive for people and it’s an overall low-cost product and the perfect canvas for your logo.

Budgeting For Trade Show Giveaways

Like exhibits, trade show budgets vary in size from exhibitor to exhibitor. You should be conscious of the costs associated with your trade show giveaway regardless of your marketing budget. A good rule of thumb is to use 10% of your profit towards marketing, out of the 10% allocate a certain amount to your promotional merch as needed. This will vary depending on your business model.

Check Out How Can Branding Costs Be Capitalized

Tips To Cut Giveaway Costs

• Making sure you get the most bang for your buck, may mean that you will have to get a little more creative or find inexpensive alternatives.

• Shipping can add up and can sometimes be an afterthought that puts you over your budget. Think ahead and use a local merch agency so as to be able to pick up your merch instead of paying for shipping and handling.

• Having the right staff to represent you on site can be a way to ensure your promotional items are being handed out to every person and nothing goes to waste.

Author: Irene Floridia - Content Creator

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